People
Bairbre Brennan
Lecturer in Marketing
Email: bairbre.brennan@TUDublin.ie
Bairbre Brennan is a dedicated academic in the field of marketing, with a strong focus on digital entrepreneurship, SMEs, online trading, and social commerce. She holds a Bachelor of Arts (Hons), a Graduate MMII, an MBus, a Postgraduate Certificate in University Teaching & Learning, and various CPD certifications in Telta, UG Project & Dissertation Supervision, Academic Writing & Publishing.
Bairbre Brennan teaches a range of modules on undergraduate programmes, including:
- Marketing Management
- Global Marketing
- Marketing Dynamics
- Sales Management
She also supervises placement and final year projects, ensuring students gain practical experience and industry insights.
Research Interests
- Digital Entrepreneurship
- SMEs and Online Trading
- Social Commerce
- Transformative Learning through Reflective Practice
Selected Publications
- Brennan, B. (2022). The relationship between ecommerce and social commerce: subset, evolution or new paradigm? In A. Hanlon & T. Tuten (Eds.), SAGE Handbook of Digital Marketing. SAGE Publications Ltd.
Conference Papers
- Brennan, B., Browne, J., & Moylan, T. (2017). Digital Opportunities: Exploring the relationship between the entrepreneurial orientation and propensity to trade online. Presented at ISBE 2017 Borders, prosperity and entrepreneurial responses, Belfast, 8-9 Nov.
- Brennan, B., Browne, J., & Moylan, T. (2019). An Insight Into The Extrinsic And Intrinsic Challenges Faced By Irish SMEs Exploring The Digital Frontier. Presented at ISBE 2019 Space: exploring new frontiers and entrepreneurial places, Newcastle, 14-15 Nov.
Professional Memberships
- Marketing Institute of Ireland (MII)
- American Marketing Association
Service and Leadership
- External Examiner for MTU for Business and Marketing Programmes at levels 7, 8, and 9 commencing 2024
- External Examiner for IADT BA H Digital Marketing Programme (2020-2024)
- Member of TU Dublin Academic Council (2020-2023)
Dr. Brennan is actively involved in internationalising the curriculum through her participation in International Digital Marketing Week and serves as an LTA Affiliate for 2024-25. Her commitment to transformative learning and reflective practice continues to shape the educational experiences of her students, preparing them for successful careers in marketing and entrepreneurship.