People

Ciara Gilmartin

Lecturer in Marketing

Ciara Gilmartin holds an MSc in Advertising and is currently pursuing a PhD focused on the commercial determinants of health, funded by the Irish Research Council and the Institute of Public Health. Her academic and professional work sits at the intersection of marketing, public policy, and social impact.

She teaches across multiple programmes at TU Dublin, including MSc Advertising, MSc Marketing, BSc Marketing, BSc Business & Management, and BSc Business &

Law. Her modules include Marketing, Digital Marketing, Strategic Marketing, and Client Leadership. Ciara is deeply committed to creating an inclusive, practice-oriented learning environment that connects students with real- world challenges. She actively integrates live case studies, client briefs, guest speakers, and international perspectives to foster industry relevance and student engagement.

Research Interests

Corporate Lobbying and Public Policy
Commercial Determinants of Health
Critical Discourse Analysis
Public Health Communication and Industry Influence

Her PhD research critically examines corporate lobbying in Irish parliamentary debates, specifically in relation to the 2018 Public Health (Alcohol) Act. Through the use of discourse analysis, her work interrogates how commercial interests shape health policy and public narratives.

Research Funding & Conference Engagement

Ciara has secured several bursaries and grants to support international research collaboration and dissemination, including:

7th Global Alcohol Policy Conference, Cape Town (2023)
Alcohol Policy Network Symposium, Vilnius (2023)
Kettil Bruun Society Symposiums, Johannesburg (2023) and Warsaw (2022)
UK-Ireland Alcohol Research Network (ACORN) Study Visit, University of York (2022)

She is an active contributor to the ACORN network, engaging in cross-border academic discussions on alcohol policy and commercial influence in health.

Academic Service & Supervision

Year Tutor, BSc in Marketing (2nd Year)
Supervisor for undergraduate theses and applied marketing projects across the School of Marketing