People

Donncha Ryan

Lecturer in Marketing Analytics and Quantitative Methods

Donncha Ryan brings deep interdisciplinary expertise to the intersection of data, analytics, and marketing education. With an academic background that includes degrees in both mathematics and physics, he holds a:

BSc in Applied Mathematics
MSc in Mathematical Physics
MSc in Statistics
MSc in Industrial and Applied Mathematics

At TU Dublin, Donncha teaches Marketing Analysis and Analytics to final-year undergraduate students in the BSc in Marketing programme (Years 3 and 4), integrating advanced statistical techniques with real- world marketing applications. His modules introduce students to statistical analysis, survey data modelling, and introductory predictive modelling, preparing them for data-informed decision-making in business contexts.

Teaching & Industry Integration

Collaborates closely with industry partners, particularly through Year 4 Digital Marketing Consultancy Projects, where students solve practical business problems for both non-profit and commercial clients, including those in partnership with Student Learning With Communities (SLWC).
Offers a strong focus on applied data analytics for theses, equipping students with robust analytical skills for research and industry-readiness.
Encourages student-led innovation, including website development projects with the option to monetise post-coursework, fostering an entrepreneurial mindset and self-directed learning.

Donncha Ryan’s teaching is grounded in quantitative precision and designed to build analytic confidence in future marketers and digital professionals, bridging technical knowledge with creative application.