People

Lecturer in Business and Digital Marketing

Email: burak.oclu@TUDublin.ie

Dr. Burak Oclu brings a global and interdisciplinary perspective to business and marketing education, underpinned by dual PhDs in Business Information Systems (University of Galway) and Marketing (Dokuz Eylul University, Türkiye). His academic credentials are further complemented by an MSc in Supply Chain Management, a BBA in Business Administration, and international academic experience through Erasmus Exchange at the University of Applied Sciences Worms, Germany.

 

At TU Dublin, Dr. Oclu teaches a range of business and marketing modules including: 

• Business IT and Data Analysis 

• Trends in Cultures and Societies 

• Online Selling and Sales Management 

• Quantitative Methods for Marketing and Advertising 

His teaching integrates case-based learning, interactive technologies, and live examples, enhancing student engagement and digital readiness. 

Research Interests 

• User Experience (UX) Research
• Neuromarketing & Cognitive Engagement
• Social Media & Digital Marketing
• Videoconferencing Fatigue
• AI Applications in Marketing 

Dr. Oclu’s current research focuses on user experience (UX) using advanced tools such as eye-tracking, mouse-tracking, and facial expression analysis to measure cognitive load 

and attention in digital environments. His work spans both consumer and B2B contexts, particularly examining how digital interactions influence decision-making and user fatigue. 

Selected Publications Peer-Reviewed Articles: 

• Özgüven Tayfun, N. & Oclu, B. (2016). The Role of Environmental Products in Consumer Decisions, Omer Halisdemir Univ. Review of Econ. & Admin. Sciences, 9(3) 

• Özgüven Tayfun, N. & Oclu, B. (2016). Environmental Awareness and Brand Loyalty, International Journal of Research in Social Sciences, 6(7) 

• Özgüven Tayfun, N. & Oclu, B. (2015). Green Marketing through Neuromarketing, Uludağ University Review of Econ. & Admin. Sciences, 34(2) 

Book chapters 

• Oclu, B. (2023). Information Sharing During COVID-19, in The Political Economy of COVID-19. Nobel Publishing 

• Özgüven Tayfun, N. & Oclu, B. (2021). Game Theory, in Marketing Theories 2. MediaCat Publishing 

• Özgüven Tayfun, N. & Oclu, B. (2018). Digital Marketing Tools Review, in Recent Studies in Science and Art (Vol. 2) 

Conference Proceedings (Selected): 

• Oclu, B. et al. (2023). Combating Videoconference Fatigue: Effects of Layout Design. NeuroIS Retreat 2023
• Öztürk, G. & Oclu, B. (2021). AI Entrepreneurship & Crowdfunding. Intl. Conf. on AI Applications 

Innovation & Applied Research 

• Pioneered neuromarketing research projects using eye- tracking, mouse-tracking, and emotion recognition tools
• Secured €15,000 in funding for a consumer behaviour study focused on web design and interaction
• Led UX training workshops for students and academic researchers 

Industry & Academic Engagement 

• Collaborated on a community-focused research initiative addressing videoconferencing fatigue in remote work settings
• Previously supported academic administration and timetabling at Izmir University, Türkiye