People

Lecturer in Consumer Research and Marketing

Email: cathriona.nash@TUDublin.ie

Dr. Cathriona Nash is an experienced academic in the fields of consumer research, marketing, and consumption studies, with an extensive background in interpretive and qualitative research methodologies. She holds a PhD in Design Innovation from the University of Limerick, alongside multiple qualifications in marketing, management, and advertising, including an MPhil, MSc, and Postgraduate Diploma in Advertising Management. 

She teaches across undergraduate and continuing professional development (CPD) programmes in modules such as: 

• Consumer Behaviour
• Retail Consumption
• Customer Relationship Management (CRM)
• Marketing & Marketing Communications 

Research Interests 

Dr. Nash’s research focuses on interpretive consumer research, particularly within the framework of Consumer Culture Theory (CCT). Her work explores: 

• Family consumption practices
• Mass-mediated marketplace ideologies
• Sociology of consumption
• Parent-child purchase dynamics and pester power 

Selected Publications Journal Articles: 

• Nash, C., O’Malley, L., & Patterson, M. (2020). Experiencing family ethnography: challenges, practicalities and reflections. Qualitative Market Research: An International Journal. 

• Nash, C., O’Malley, L., & Patterson, M. (2018). Wii are family: consumption, console gaming and family togetherness. European Journal of Marketing, 52(9/10), 2005–2025. 

• Nash, C. & Basini, S. (2012). Pester power: It’s all in the game. Young Consumers, 13, 267–283. 

• Nash, C. & Basini, S. (2012). Just Whose Hand Rocks the Cradle? Irish Journal of Management. 

Book Chapter: 

• Nash, C. (2012). Family Retail Consumption: A Contemporary Perspective, in Retailing in Ireland: Contemporary Perspectives (Eds: O’Callaghan & O’Riordan), Gill & Macmillan. 

Conference Contributions 

Dr. Nash has presented her research internationally at leading conferences, including the Academy of Marketing, Child and Teen Consumption, and the Irish Academy of Management, on topics such as: 

• Representations of family in advertising
• Pester power and child-parent dynamics
• Fathers and child-driven materialism
• The spatial dimensions of family consumption 

Academic Supervision & Industry Engagement 

• Supervises both undergraduate and postgraduate research projects
• Worked with leading organisations such as Musgrave Group and Three on management development programmes
• Applies academic research in real-world contexts through industry-linked projects and CPD initiatives 

Professional Memberships 

• Marketing Institute of Ireland (MII)
• Academy of Marketing
• Consumer Culture Theory (CCT) Consortium 

She is also a reviewer for academic journals such as Young Consumers and the Irish Journal of Management, and a founder and member of Sentencing and Victim Equality (SAVE) Ireland, a non-profit organisation focused on justice reform. 

Dr. Cathriona Nash brings a rich mix of academic excellence, real-world industry experience, and social engagement to her teaching and research, making her a leading contributor to the fields of consumer culture and marketing education.