1. Home
  2. Explore
  3. Faculties and Schools
  4. Faculty of Business
  5. Marketing and Entrepreneurship
  6. People

Marketing and Entrepreneurship

People



Dr Conor Horan

Lecturer in Marketing

Email: conor.horan@TUDublin.ie

Dr Conor Horan is a Lecturer in Marketing. He is undertaking research into the generative nature of routines and practices relating to knowledge creating, exchange and development between higher education institutions and companies across different industry sectors and contexts. 

Selected Publications 

His work has been published in the Journal of Marketing Management, Industrial Marketing Management, Journal of Business Research and the Journal of Strategic Marketing. Including: 

  • Finch, J., Horan, C. & Reid, E. (2015) “The Performativity of Sustainability: Making a Conduit a Marketing Device”, Journal of Marketing Management, Vol 31, Iss 1-2, pp167- 192https://doi.org/10.1080/0267257X.2014.982932
  • McLoughlin, D. & Horan, C. (2002) “Markets-as- Networks: Notes on a Unique Understanding”, Journal of Business Research, 55, pp535-543. https:// doi.org/10.1016/S0148-2963(00)00193-4 
  • McLoughlin, D. & Horan, C. (2000) “The Production and Distribution of Knowledge in the Markets-as-Networks Tradition”, Journal of Strategic Marketing,Vol 8, pp89-103https://doi.org/10.1080/096525400346196 
  • McLoughlin, D. & Horan, C. (2000) “Business Marketing: Perspectives from the Markets-as-Networks Approach”, Industrial Marketing Management, Vol 29 (4) pp285- 292https://doi.org/10.1016/S0019-8501(00)00106-1

Edited Volumes 

  • 2024 - Placemaking in Practice Volume 3: The Future of Placemaking and Digitization. Emerging Challenges and Research Agenda. A Delgado-Jiménez, C Horan, G Kirdar, C Palmese, T Ruchinskaya, Brill 
  • 2024 - Cultural Heritage and Placemaking. C Horan, F Rotondo. Dynamics of Placemaking Volume, 7 
  • 2023 - Dynamics of Placemaking Volume 1. Placemaking in Practice–Experiences and Approaches from a Pan- European Perspective. C Smaniotto Costa, M Fathi, JA García-Esparza, A Djukic, C Horan, Brill 1, 1-329 
  • Heritage requires citizens’ knowledge: the COST place- making action and responsible research. H Oevermann, A Erek, C Hein, C Horan, ISG Lange, E Manahasa, Studies in History and Philosophy of Science, 233-255