People

Programme Coordinator, Digital Marketing

Email: fardus.sultan@TUDublin.ie

Dr. Fardus Sultan is Programme Coordinator for all Digital Marketing programmes at TU Dublin’s Tallaght Campus. With a multidisciplinary academic background that spans Politics, Languages, Graphic Design, Management, Cyberpsychology, and Marketing, she is currently completing a PhD exploring the commercial determinants of health, with her thesis submitted for examination. 

She lectures across undergraduate programmes, delivering modules such as Interactive Marketing, Web/App Design Optimisation, and Capstone (Work Placement). Her teaching practice is grounded in emerging technologies and student- centred pedagogy—embedding augmented reality (AR), gamification, and diverse, authentic assessment methods to maximise student engagement and industry relevance. 

Fardus also acts as a linked lecturer for the Marketing Discipline at Pharos University in Alexandria, where she contributes as an external examiner, furthering transnational collaboration in education. In addition to her academic roles, she plays an active part in promoting the field of digital marketing through open days, career talks, and outreach events. 

 Research Interests 

• Influencer Marketing
• Children and Advertising
• Digital Media Literacy (incl. AI/Algorithmic Literacy)
• Cyberpsychology and Media Effects 

Fardus’s research focuses on the intersections of children’s media literacy, social media influencers, and algorithmic culture. She has presented widely at academic conferences across Europe and Africa, published scholarly book chapters and articles, and contributed to national and international media literacy initiatives. 

Dr. Fardus Sultan recently passed her Viva Voce with no corrections. Her work explored how Irish tweens navigate the complex world of social media influences and content creators.

Selected Publications & Outputs 

• Sultan, F. (2024). Cyberpsychology in Professional Practice. In Kirwan et al. (Eds.), An Introduction to Cyberpsychology (2nd ed.). Routledge. 

• Sultan, F. & Gannon, V. (2021–2023). Multiple peer-reviewed conference papers on children’s  media literacy and social media influencers across BPS Cyberpsychology, ECREA, and CORE. 

• Sultan, F. & Gannon, V. (2020). Who is Influencing Who? [Webinar]. Media Literacy Ireland.

• Sultan, F. (2019). So, You Want to Be a Social Media Influencer? RTE Brainstorm. 

• Sultan, F. (2021). Academic Writing: Finding Your Voice. TU Dublin Peer-led Handbook Series. 

• Sultan, F. (2018). Leadership is Empathy, LIFT Ireland. 

• Sultan, F. (1999). Barriers and Needs of Bosnian Refugee Women in Ireland. Zena Project. 

Professional Engagement 

• Media Literacy Ireland, Member
• Marketing Institute of Ireland, Member
• Academic Judge, Global Undergraduate Awards (since 2019)
• Board Director, Women4Women Network & Muslim Primary Education Board
• Public Participation Network Representative, Dún Laoghaire–Rathdown County Council SPC for Economic Development & Enterprise (elected since 2015)
• External Examiner, IADT Programme Validation Panel (2024)