People
Dr. Kevina Cody
Lecturer in Marketing
Email: kevina.cody@TUDublin.ie
Dr. Kevina Cody is an experienced academic specializing in consumer behaviour and consumer research. She holds a BA in English & Music, an MSc in Advertising, a PhD in Marketing, and a Postgraduate Diploma in Third Level Teaching & Learning.
Dr. Cody is primarily responsible for the consumer behaviour and consumer research core modules on the BSc Marketing programme. She is actively involved in the dissertation process, conducting dissertation workshops, poster sessions, and qualitative data analysis techniques at the final year level.
Research Interests:
- Consumer Culture
- Consumer Research
Current Research Projects
- PhD student’s work on the consumption of new domesticity
- Research proposal focused on the platformisation of educational experiences and pedagogical practice at primary and secondary levels.
Professional Contributions
Dr. Cody has previously served as a reviewer for several esteemed journals, including:
- Journal of Marketing Management
- Young Consumers
- Journal of Consumer Culture
- European Journal of Marketing
She has also made media contributions on radio and television platforms in the areas of consumer behaviour and consumer psychology. Dr. Kevina Cody continues to advance the field of consumer research through her dedicated teaching and innovative research projects, while also fostering the next generation of marketing professionals.