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Marketing and Entrepreneurship

People



Dr Lesley Murphy

Lecturer in Marketing

Email: lesley.murphy@TUDublin.ie

Dr. Lesley Murphy lectures in a range of Sales and Marketing modules with a practical application from Level 6 to MBA level. She currently teach: 

  • Marketing Planning to 2nd year Marketing students.
  • Business to Business Marketing to 2nd and 3rd year BSc Marketing students
  • She coteach Business Sustainability to 3rd year BSc Marketing and 4th year Business and Management students
  • Business Research Methods to MSc Management and Marketing students which is run in conjunction with the Marketing Institute of Ireland
  • Management of Sales to MSc Marketing and MSc Strategic Management students
  • Strategic Customer Management to MBA students 

She is also the academic in TU Dublin responsible for the TU Dublin - AKAM Postgraduate Diploma in Key Account Management and has worked to optimize student engagement on this programme through providing asynchronous content through use of technology on the VLE. 

Dr. Lesley Murphy uses Problem-based learning (PBL) extensively to promote critical thinking and problem- solving in authentic learning situations by working with organisations on a live brief which is then presented to senior management. She has worked with Bellurgan Engineering, Scorebuddy, LearnUpon, Test Reach. 

In 2004-2025, she collaborated with the Enterprise Academy, Huawei and Dr Ciaran O’Carroll, from the school, on the Huawei Business Sustainability Enterprise challenge which aligns with the President’s current initiative of practice 

based learning. Over 175 students participated in the challenge https://www.tudublin.ie/connect/partnering- with-us/enterprise-academy/partnerships/ict-fintech/ huawei-business-sustainability-enterprise-challenge/ 

This year, Dr. Lesley Murphy also focused on engaging students in a Level 6 Marketing Planning module which involved a three prong approach: 

  1. Bringing in alumni of the programme as guest speakers and to allow students to visualise potential career directions 
  2. Field trip to a Marketing company to see marketing planning in practice 
  3. Working with a graduate of the programme on a live brief. 

Academic Qualifications 

  • BA (Hons) European Studies and French (QUB)
  • MBS (Strategic International Marketing) (DCU)
  • PhD (DIT)
  • Postgraduate Diploma in Teaching and Learning (DIT) 

Research Interest 

Sales, Key Account Management, Virtual Communities, Resilience 

Collaborative Publications 

  • Holland, Tara, Coughlan, J and Murphy L.E (2025, August) An exploration of how farming practice knowledge is shared. The Role of Social Media. Irish Academy of Management, Maynooth Ireland 
  • Whelan, F, Kidney, E and Murphy, L.E (2025, August) A systematic literature review of resilience [Paper Presentation] Irish Academy of Management, Maynooth, Ireland 
  • Whelan, F, Kidney, E and Murphy, L.E (2025, July) From Setbacks to Success: Decoding Resilience in the Marketing Profession [Paper Presentation] Academy of Marketing, Cork, Ireland 
  • Whelan, F, Kidney E, Murphy, L.E and Setkute J (2023, July) Disruption and the Marketing Environment, Academy of Marketing Conference, Birmingham, UK 
  • Vize, R., Rooney, T., & Murphy, L. E. (2019). In digital technology we trust: A FinTech B2B context. In Interdisciplinary Approaches to Digital Transformation and Innovation (pp. 39-69). IGI Global.

Selected Publications 

  • Murphy, L.E & Coughlan J.P (2018) Does it pay to be proactive? Testing proactiveness and the joint effect of internal and external collaboration on key account manager performance, Journal of Personal Selling & Sales Management, 38:2, 205-219 
  • Murphy L.E (2017 - March) “Auditioning for the role of a strategic orchestrator - the key account manager and senior management” AKAM 1st annual conference, Dublin Institute of Technology, Ireland. 
  • Murphy, L.E and Coughlan, J.P (2012) Factors driving Key Account Manager Performance. Irish Academy of Management, National University of Ireland, Maynooth, Ireland, 6th – 7th September 
  • Murphy, L. & Coughlan, J. (2011) Key Account Manager Performance. IMP Conference, University of Strathclyde, Glasgow, UK, 5th – 7th September. 

Professional Memberships 

  • Marketing Institute of Ireland 

Industry Projects and Engagement 

  • Live company briefs for modules run through Problem Based Learning. 
  • External Examiner for Sales and Marketing modules in A.T.U, Galway on the degree programme. 
  • Currently Programme Coordinator for the PG Certificate in Key Account Management.  
  • Collaboration with partner universities - delivered two modules with our partner UNIS, in Guatemala on Strategy and Negotiation to undergraduates in 

Guatemala City in 2017-2018. I also was awarded Erasmus+ funding to deliver work shops to MSc students over 5 days for our partner university in Lyon, France.