People

Dr Róisín Vize

Lecturer in Marketing

Dr. Roisin Vize is a leading academic in the field of marketing, with a strong focus on sustainable development, social media marketing, and digital transformation. She holds a PhD from DIT, a Postgraduate Diploma in Third Level Teaching and Learning, and multiple certifications in sustainability and universal design in learning and teaching. Dr. Vize teaches a range of marketing modules across undergraduate and postgraduate programmes, including:

Marketing (BSc Marketing)
Social Media Marketing (MSc Digital and Content Marketing)
Sustainability Principles (Post Grad Cert Business Sustainability)

Research Interests

Sustainable Marketing
Social Media Marketing
Digital Transformation
Education for Sustainable Development

Professional Contributions: Dr. Vize is actively involved in module development for sustainable marketing at levels 8 and 9, and has integrated simulation learning platforms for education on sustainable development, currently piloting these with level 7 marketing modules. She has also been involved in several national initiatives that connect students to industry and embed national student competitions into module assessments to build education for sustainable development, such as:

ENFUSE (2021, 2022, 2023)
TFI-NTA Smarter Travel Student Award initiative (2021, 2022, 2024)

Selected Publications

Vize, R. (2025). Connecting Brands and Influencers: The Case of the Irish Blogger Agency. In Contemporary Issues in Social Media Marketing. Routledge / Taylor & Frances Publishing Group.

Wei, R., Vize, R., & Geiger, S. (2022). Boundary Resource Interactions in Solution Networks. European Journal of Marketing, 56(2).

Wei, R., Geiger, S., & Vize, R. (2022). Managing paradoxical tensions in platform-based modular solution networks. Industrial Marketing Management, 100, 96-111.

Vize, R., Rooney, T., & Murphy, L. (2020). In Digital Technology We Trust: A FinTech B2B Context. In Handbook of Research on Interdisciplinary Approaches to Digital Transformation and Innovation. IGI Global.

Wei, R., Geiger, S., & Vize, R. (2019). A Platform Approach in Solution Business: How Platform Openness can be Used to Control Solution Networks. Industrial Marketing Management, 83, 251-265.

Vize, R., & Sherrett, M. (2018). B2B Social Media Marketing: From Information to Decision to Retention. In Contemporary Issues in Social Media Marketing. Routledge / Taylor & Frances Publishing Group, UK.
Vize, R., Coughlan, J., Kennedy, A., & Ellis-Chadwick, F. (2013). Technology readiness in an online retail context: An examination of antecedents and consequences. Industrial Marketing Management, 42(6), 909-918.

Selected Conference Papers

Guavarian, Y., Kidney, E., Vize, R., & Guixon, L. (2020). Driving Performance Through Online Influencers: An Empirical Investigation of Live Streaming Campaign. European Academy of Management, Dublin, Ireland.
Guavarian, Y., Kidney, E., Vize, R., & Guixon, L. (2020). Investigating factors that influence sales behavior in live streaming campaigns: A para-social perspective. Colloquium on European Research in Retailing, Valencia, Spain.

Doctoral Research Supervision

2025: Mahnaz Nekouee - Research Title: AI and Circular Economy in the Metaverse: Transforming Consumer Behavior for Sustainable and Responsible Marketing.
2021-2022: Olena Kublitska - Research Title: Exploring factors that influence SME web adoption in a time of crisis: A Ukrainian Perspective.
2019-2020: Yolanda Guavarian - Research Title: Live Streaming Campaigns and Sales Behaviour (Co- supervised with Dr. Etain Kidney and Dr. Li Guixon).
2014-2019: Wei Ruiqi - Research Title: The Management and Governance of Digital Platforms in Business-to-Business Markets (Co-supervised with Professor Susi Geiger).

Dr. Roisin Vize continues to advance the field of marketing through her research on sustainable development and digital transformation, while also fostering the next generation of marketing professionals through her dedicated teaching and industry engagement.