People

Dr Rosie Hand

Head of Discipline of Advertising and Communications

Tel: +353 1 2206416

Rosie Hand is a strategic leader, educator, and researcher in the fields of advertising, communications, and creative thinking, currently serving as Head of Discipline for Advertising and Communications at Technological University Dublin. In this role, she oversees the strategic and operational development of teaching, programme design, research, and industry engagement within the discipline.

Rosie holds a Doctorate in Business Administration (DBA) from Nottingham Trent University, a Master’s in International Strategic Marketing Management from DCU, and a BA in International Marketing Management and Languages. She has also completed advanced CPD certifications in Technology-Enhanced Learning, Curriculum Design, and is currently participating in the Senior Leadership Development Programme at TU Dublin.

Academic Leadership & Teaching

Rosie’s pedagogical approach is grounded in authentic assessment, live briefs, and applied learning—connecting classroom theory with industry challenges. She has delivered teaching from CPD level to postgraduate executive education, including:

Communications Planning and Effectiveness (Executive Education)
Creative Thinking in Commercial Communications (Executive Education)
Marketing, MSc in Advertising
Marketing Communications and IMC Campaign, BSc in Marketing
International Marketing, BBS in Business Studies

Research Interests

Creativity and creative thinking in advertising
Institutional change within the Irish advertising industry
Higher education pedagogy and authentic assessment strategies

Selected Publications

From Tayto Park to Emerald Park: Marketing Ireland’s Premier Theme Park Experience, The Case Centre (2022)

Breaking Down Silos Through Authentic Assessment: A Live Case Analysis, Journal of Higher Education and Practice (2021)

A Discourse Analytical Approach to Understanding Institutional Changes in the Irish Advertising Industry, in Organizational Discourse: Terra Firma, Terra Nova, Terra Incognita (2014)

Exploring Social Media as a Means of Fostering Student Engagement, DIT Teaching Fellowship Report (2012)

Industry & Professional Engagement

A key part of Rosie’s leadership involves building bridges between academia, industry, and community. She manages stakeholder relationships with:

IAPI (Institute of Advertising Practitioners in Ireland)
AAI (Association of Advertisers in Ireland)
Marketing Institute Ireland (MII)
EDCOM (European Institute for Commercial Communications Education)
ASAI (Advertising Standards Authority for Ireland)
Dr. Hand is currently Chair of the Judging Panel for The Irish Media Award

She also represents TU Dublin at EDCOM and is leading the development of Ireland’s first Advertising and Communications Apprenticeship, in partnership with IAPI and industry leaders.

Rosie has been instrumental in curating public-facing events, including “Over the Rainbow”, designed to guide brands on creating meaningful, authentic campaigns for Pride.

Conference Presentations

Breaking Down Silos Through Authentic Assessment, HEAd Conference, Valencia, Spain (2020)
Understanding Institutional Change in the Irish Advertising Industry, International Conference on Organisational Discourse, Cardiff, UK (2014)

Professional Memberships

Institute of Advertising Practitioners in Ireland (IAPI)
Marketing Institute of Ireland (MII)
European Institute for Commercial Communications Education (EDCOM) – TU Dublin Representative

Rosie Hand is a passionate advocate for creative excellence, industry-academic collaboration, and innovation in teaching and learning. Her work continues to shape the future of advertising education in Ireland through both academic leadership and deep-rooted connections with industry.