People

Lecturer in Advertising and Marketing School of Marketing & Entrepreneurship

Email: valerie.gannon@TUDublin.ie

Valerie Gannon is a Lecturer in Advertising. Prior to joining TU Dublin she worked in marketing and advertising management roles for 8 years in Irish technology and marketing companies and with an Irish national newspaper. Her teaching includes marketing communications, advertising, advertising research and media at both undergraduate and postgraduate levels. She has over 25 years of experience in teaching at TU Dublin and in the supervision of undergraduate and master’s dissertations. 

Her research has been published in the European Journal of Marketing, the Journal of Marketing Management and the Journal of Customer Behaviour. She has presented at national and international conferences including Consumer Culture Theory (CCT), the International Consumer Brand Relationship Conference, the Academy of Marketing, and the Irish Academy of Management. Her research interests lie in the area of social influencers, media literacy and advertising strategy. She recently supervised a PhD student to completion in the area of tweens and social media influencers. She is Programme Coordinator for TU306 MSc in Marketing. 

Continued Professional Development 

X5 Modules/Digital Badges 2020-2025: GenAI, Sustainability, Community Engaged Research & Learning, Assessment & Learning, Digital Education 

Research Interests 

• Social Media Influencers;
• Advertising Representations
• Creative Development
• Branding 

Selected Publications 

• Gannon, V. and Prothero, A. (2022) “Consumer and Consumption Based Authenticity”, Chapter, in Cultures of Authenticity, Editors: Academy of Sciences of the Czech Republic, Loughborough University, UK. 

• Sultan, F. and Gannon, V. (2021) Tik Tok, Tweens and Influencers: Exploring Childrens’ Digital Playgrounds. Children Online – Research and Evidence. Available at https://core-evidence.eu/tiktok-tweens-and-influencers/ 

• Campbell, R., Freeman, O. and Gannon, V. (2021) “From overt threat to invisible presence: discursive shifts in representations of menstruation and gender in Always advertising”, Journal of Marketing Management, Special Issue, ABS 2* 

Conference papers 

• Sultan, F. and Gannon, V. (September 2021) “How child audiences negotiate social media influencer content: an explorative study”, European Communication and Research Association Conference, Braga, Portugal, International 

• Sultan, F. and Gannon, V. (July 2021) “Influencing children: children as audiences for social media influencers”, British Psychological Society, Cyberpsychology Annual Conference, International 

• Sultan, F. & Gannon, V. (2021) Digital Playgrounds: A Snapshot of Irish Tweens Media Literacy Skills in Navigating Social Media Influencers’ Landscape. Unmute Yourself! Communication and Education in Response to Crises – SPHE Conference. Dublin, Ireland. 

• Teaching and Supervision Teaching includes Marketing Communications, IMC, Communications Strategy, Research; Research/Dissertation Supervisor at levels 8, 9 and 10 – Degree, Masters and PhD. 

Industry, Community and International Engagement 

• Member Education Committee Media Literacy Ireland
• Erasmus Mobility Teaching UCLy - Lyon Catholic University