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Dr Vania Filipova

Lecturer in Marketing

Email: vania.filipova@TUDublin.ie

Dr. Vania Filipova is a distinguished academic in the field of marketing, with a strong focus on social marketing, health communication, and the impact of advertising on consumer behaviour. She holds a Diploma in Hotel Management, a BSc in Travel and Tourism Management, an MSc in Marketing Management, a PhD in Marketing, and a Postgraduate Certificate in University Teaching & Learning. Dr. Filipova teaches a range of marketing modules across undergraduate and postgraduate programmes, including: 

  • Advertising
  • Marketing Communications
  • Strategic Brand Management 

Research Interests 

  • Social Marketing
  • Commercial Determinants of Health
  • Alcohol Advertising
  • Impact of Marketing Exposure on Health- Related Attitudes and Behaviour 

Selected Publications 

  • Filipova, V., Hooper, D., & Kenny, P. (2024). Consumer reactions to multiple and single health warnings on static alcohol ads: A factorial survey experiment with a convenience sample of adults in Ireland. Drug and Alcohol Review. DOI: 10.1111/dar.13990 
  • Filipova, V., Hooper, D., & Kenny, P. (2024). Consumer Reactions to Multiple and Single Health Warnings on Alcohol Ads: A Factorial Survey Experiment 

with a Convenience Sample of Adults in Ireland. Manuscript submitted for publication. 

  • Filipova, V., Hooper, D., & Kenny, P. (2023). Could Multiple Health Warnings on Alcohol Ads Be Effective? RTÉ Brainstorm. 
  • Filipova, V. (2022). Consumer reactions to alcohol advertising health warnings in Ireland: an experimental research study [Doctoral Thesis]. 
  • Filipova, V., Hooper, D., & Kenny, P. (2022, August 24–25). Consumer Reactions to Alcohol Advertising Health Warnings: An Experimental Research Study [Paper presentation]. 2022 Irish Academy of Management (IAM) Annual Conference, Trinity College Dublin, Ireland. [Best Paper Award for the Track of Health Care and Public Sector Management, IAM] 
  • Filipova, V. (2022, June 15–17). Consumer Reactions to Alcohol Advertising Health Warnings in Ireland [Conference session]. 9th European Alcohol Policy Conference, Oslo, Norway. 
  • Filipova, V. (2021, November 17). The Impact of Health Warnings in Alcohol Ads: Comparing Text, Image, and Multiple-Text Health Warnings on Alcohol Advertisements