People

Hilda Burton

Programme Coordinator, B.Sc. in Marketing Management Lecturer in Marketing & Entrepreneurship

Hilda Burton is Programme Coordinator for the B.Sc. in Marketing Management at TU Dublin’s Tallaght Campus. She brings a wealth of academic qualifications and professional experience in business and marketing education, holding a Masters in Business Studies (Marketing), a Postgraduate Diploma in Marketing Practice, and a range of advanced diplomas and CPDs in areas such as creativity, sustainability, critical thinking, and digital teaching and learning.

Hilda teaches across a broad portfolio of undergraduate modules, specialising in Entrepreneurship and Marketing. Her core teaching areas include Creativity and Innovation, Enterprise Development, Event Management, and PR and Media Relations. Her pedagogical approach emphasises authentic assessment and real-world learning, often collaborating with social enterprises, community organisations, and charities to provide meaningful, experiential learning opportunities.

Research Interests

Social Enterprise and the Third Economy
Enterprise Education
Authentic Assessment
Case Writing in Social Enterprise

Hilda is actively involved in case study development, focusing on social enterprise and sustainable business models. Her work integrates teaching, research, and community engagement, helping students connect theory with practical applications in today’s socially conscious business landscape.

Professional Activities & Engagement

Member, Marketing Institute of Ireland (MII)
Member, TU Dublin Green Council
Member, University Marketing Apprenticeship

Development Committee

Judge, Foróige Youth Entrepreneurship NIIFTE Competition
Collaborator, TFI Smarter Travel Student Awards
External Examiner, Dublin Business School (Retail and Events Programmes)
Collaborator, TU Dublin Growth Hub – Two project bursaries awarded
Facilitator, Hackathons involving Engineering, Pharma & Computing departments
Supervised TU Dublin’s winning team at InnoEUT+ Showcase in Cyprus
Contributor, Irish Aid Entrepreneurship Project (Partnership with Hue University, Danang, Vietnam)

Hilda also holds a Certificate in Case Writing from the London Business School, and is committed to developing dynamic and socially relevant teaching tools that inspire innovation and responsible entrepreneurship.