People

Programme Coordinator - BSc in Marketing Lecturer in Marketing & Organisational Behaviour

Email: jade.kim@TUDublin.ie

Marketing programme and serves as Year Tutor for second-year students in the BA in International Business & Languages. She holds a PhD in Business Studies, an MSc in Strategic Management, and a Postgraduate Certificate in Higher Education Learning & Teaching. 

Dr. Kim teaches across both undergraduate and postgraduate programmes, delivering modules in Consumer Behaviour, User Experience Design, and Organisational Behaviour & Theory. Her teaching philosophy centres on active learning and applied assessment. She has designed and implemented Problem-Based Learning (PBL) assessments, including live industry and consultancy projects. She also created TU Dublin’s Digital Badge in Design Thinking, aligning design- based learning with employability and innovation outcomes. 

Research Interests 

• Equity, Diversity & Inclusion (EDI)
• Authenticity & Identity Management
• Organisational Behaviour
• Workplace Inclusion & Social Identity 

Her interdisciplinary research explores identity construction and authenticity in professional and online spaces, with a particular emphasis on LGBTQ+ experiences and diversity resistance in organisational settings. 

Selected Conference Papers 

• Kim, J., & Kidney, E. (2024). Cisgender fear of improbable selves and cognitive rigidity towards transgender individuals. European Group of Organisational Scholars Colloquium, Milan. 

• Kim, J., & Kidney, E. (2021). Identity play & the drag community – A netnographic study. Irish Academy of Management Conference, Waterford. 

• Kim, J., Kidney, E., & Mangematin, V. (2019). Gender transitions at work: renegotiating identity. British Academy of Management Conference, Birmingham. 

• Kim, J. (2018). Coming-out as transgender – Social media strategies for identity. EURAM Doctoral Colloquium, Reykjavik. 

• Kim, J., Kidney, E., & Mangematin, V. (2018). Coming-out as transgender – Social identity and strategic disclosure. Trinity College Dublin Postgraduate Conference. 

Public Engagement 

• Kim, J. (2022). Are our online and real-world identities blending into one? RTE Brainstorm. 

Professional Affiliations 

• Marketing Institute of Ireland (MII)
• European Group of Organisational Scholars (EGOS) 

Dr. Kim is dedicated to advancing inclusive learning environments, integrating research with practice, and exploring how identity is shaped in both physical and digital realms.