People
Jenny Thornton
Lecturer in Marketing and Communications
Email: jenny.thornton@TUDublin.ie
Jenny Thornton is a dedicated lecturer in marketing at TU Dublin with extensive experience in both strategic marketing education and student mentorship. She holds a BA in Marketing, a Postgraduate Diploma in Teaching and Learning, a Diploma in Digital Marketing, and a Certificate in Counselling and Therapy, offering a unique, student-centred-approach to marketing education.
Jenny teaches across undergraduate programmes, delivering a wide range of modules including:
- Fundamentals of Marketing 2
- Introduction to Writing
- Advertising and Communications
- Multichannel Services Marketing Management
- Effective Writing for Marketing
- Marketing Strategy 1 & 2
- Consumer Journey Mapping and Service Design
Her teaching integrates both academic theory and practical experience, often incorporating live client projects to prepare students for real-world challenges.
Research Interests
Jenny’s primary research focus is on the importance of marketing strategy within digital marketing, examining how foundational principles continue to shape success in fast-evolving digital landscapes.
Professional Engagement & Contributions
- Designed and led seven integrated live client modules in collaboration with external organisations through modules such as Marketing Strategy 1 and Strategic Marketing Technologies
- Served as Year Tutor for fourth-year students (4 years) and second-year students (3 years), providing academic and pastoral support
- Participated in the School of Sport development group, contributing to early-stage planning of a dedicated academic unit
- Member of the working group exploring the viability of an Apprenticeship Programme in Marketing
- Contributed to the programmatic review of the Digital Marketing curriculum, including integration initiatives with the Tallaght campus
Jenny Thornton brings a blend of pedagogical expertise, industry collaboration, and student advocacy to her role, enriching the learning experience with creativity, strategic insight, and strong cross-campus engagement.