People

John Cowper

Lecturer in Digital Marketing and Design Programme Coordinator – Digital Marketing

John Cowper is a multidisciplinary educator and digital strategist with a unique background spanning graphic design, digital media production, and marketing technologies. He holds multiple qualifications including:

MA in Teaching and Learning
MA in Design and Multimedia
PGDip in Digital Marketing
Higher Diploma in Digital Media Production
BA (Hons) in Graphic Design
Postgraduate Certificate in Teaching, Learning & Assessment

At TU Dublin, John teaches a range of digital marketing modules at undergraduate level, including:

Introduction to Digital Marketing
Social Media for Business
Online Advertising
Digital Technologies

These modules provide students with practical, up-to-date skills in areas such as SEO, SMM, SEM, email marketing, and ad platforms like Google Ads and Facebook Ads.

Research Interests

AI in Marketing: Strategic application of AI in automation, personalisation, and data analytics
Immersive Tech Integration: Leveraging AI, AR, VR, and gamification for enhanced customer and student engagement
Digital Experience Design and Marketing Strategy

Industry Experience & Academic Engagement

John brings significant industry insight to his teaching, having worked across:

Design agencies
Media and signage companies
Multinational corporations

He actively collaborates with external clients on student projects, integrating real-world briefs into the curriculum. He is also highly engaged in student career development, managing the pre-placement programme for second-year students and sourcing internship opportunities across digital and marketing sectors.

Leadership Roles

Programme Coordinator, Digital Marketing – TU Dublin Blanchardstown Campus
Pre-Placement Coordinator, Year 2 – Digital Marketing Programme
External Examiner, MSc in Digital Marketing – Dublin Business School

Professional Memberships

Digital Marketing Institute (DMI)
Contributor to industry-aligned academic projects and curriculum development

John Cowper merges creative design thinking with data- driven marketing strategy, preparing students to thrive in fast-evolving digital and technological environments.