People

Lesley Haughan

Lecturer in Marketing Academic Co-ordinator, Erasmus Business Programmes School of Marketing & Entrepreneurship

Lesley Haughan is an experienced marketing academic and educator with a strong background in both marketing practice and pedagogy. She holds a BBS (Hons) in Marketing, an MBS in Marketing Management, a Postgraduate Diploma in Higher Education, and a Certificate in Sustainability Education.

Lesley teaches across all levels of the Advertising, Marketing, and Digital Marketing programmes at the Tallaght Campus.

Her teaching spans a wide range of modules including:

Contemporary Business
Principles of Management
Marketing Communications Industry
Behavioural Studies
Research Methods (including Qualitative Methods)
Advertising Portfolio
Marketing Practice (Supervision)

She has also contributed significantly to curriculum development and has taught on programmes within the Faculty of Business as well as in Computing, Digital Media, and Hospitality Management.

Academic Interests

Societal Marketing
Entrepreneurship
Intergenerational Marketing
Applied Research and Industry Collaboration

Lesley’s academic approach is rooted in collaborative, research-based assessments. She has led and supervised undergraduate research in partnership with external organisations such as:

South Dublin Chamber
Citizens Information Centre
Ruhama
WALK
Tallaght Hospital
Diabetes Ireland
Credit Union
Toyota Ireland
Nutterly Nutritious
AMR Ireland
The Alcohol Coach

She has been actively involved in international collaboration, including joint research with Sheridan University (Canada) on “The Business of Aging”, and similar studies focused on services for older populations in partnership with the Citizens Information Service.

Current Roles

Tutor, Year 1 Marketing & Year 3 Advertising and Marketing Communications
Academic Coordinator, Business Erasmus Programme (Incoming & Outgoing Students)
Lead for Industry Engagement & Project Collaboration

Professional Memberships

Member, Marketing Institute of Ireland (MMII)
Member, Irish Behavioural Science and Policy Network

Lesley Haughan is passionate about connecting academic theory with real-world marketing practice, and she consistently enhances her students’ experience through authentic assessments, industry collaborations, and community-focused research projects.