People

Sarah Strange

Lecturer in Marketing and Communications Programme Coordinator – MSc Advertising & Creativity

Sarah Strange is an experienced lecturer in marketing and communications, teaching across both undergraduate and postgraduate levels at TU Dublin. She facilitates a broad range of modules including Strategic Marketing, Market Research, Consumer Insights, Communications, and Marketing Communications. With a strong industry-facing approach, she actively collaborates with businesses and social enterprises to develop client and consulting projects that provide students with hands-on, real-world experience.

Research Interests

Consumer Behaviour and Identity
Gender Representation in Marketing Communications
Postfeminist Consumer Culture
Consumer Narratives and Netnography

Sarah’s PhD research explores how female identity is constructed within postfeminist consumer culture, particularly through the lens of new domesticity. Her work adopts a critical and qualitative perspective, contributing to wider conversations on gender, media, and consumer behaviour.

Academic Leadership

Sarah serves as Programme Coordinator for several postgraduate programmes that sit at the intersection of marketing, creativity, and leadership:

TU307A MSc in Advertising & Creativity
TU335 MSc in Creative Commercial Communications
TU5526 Postgraduate Certificate in Leadership in Creative Commercial Communications

She also plays a key role in TU Dublin’s partnership with the ENFUSE programme (a joint initiative with LEO and Dublin City Council), connecting postgraduate students with local and social enterprises for experiential, impact-driven learning.

Sarah brings a blend of critical insight, industry collaboration, and academic leadership to her teaching and programme development—championing socially aware, culturally attuned, and creatively inspired marketing education.