People

Tara Campbell

Lecturer in Digital Marketing Year Tutor – BA Digital Marketing

Tara Campbell is a dynamic and creative educator with a diverse background in digital marketing, visual media, and the science of learning. She holds an MSc in Digital Marketing, a BA in Journalism and Visual Media, a Diploma in Social Media for Business, and a Certificate in Art and Design. Tara also brings advanced expertise in educational innovation through a suite of micro-credentials in areas such as AI for assistive technology, neuroscience for digital learning, and learning experience (LX) design.

Teaching & Learning Innovation

Tara teaches a range of core modules within the Digital Marketing undergraduate programme, including:

Digital Media for Marketing
PR
Brand Management
Strategic Marketing Technologies
Previously: Effective Writing for Marketing and Introduction to Writing

She is known for embedding innovative, student-centered practices, such as:

Gamification to enhance engagement and retention
A photography competition within Digital Media for Marketing to stimulate creative learning
Cross-disciplinary collaboration with the Faculty of Engineering & Mechatronics, where PR students develop real-world promotional plans for wearable tech innovations

Research Interests

Tara’s research interests center around the science of learning, with a particular focus on:

Neuroscience and cognitive science in education
Neurodiversity and assistive learning technologies
AI in education and AI in marketing and content creation
Learning design (LX) and pedagogy for digital environments

Industry Engagement

In Strategic Marketing Technologies, Tara facilitates a live client collaboration, where students:

Build a comprehensive marketing strategy
Develop a technology roadmap to support campaign execution

This experiential approach ensures alignment with real-world marketing demands and enhances student employability.

Publications & Creative Work

Photography Contributor for RTÉ Brainstorm’s Fashioneering feature on interactive garments.

Roles & Memberships

Year Tutor, BA Digital Marketing
Affiliate Member, Learning, Teaching and Assessment Community
Member, Marketing Institute of Ireland (MII)

Tara Campbell brings a unique blend of marketing expertise, visual storytelling, and educational innovation to her teaching practice. Her work empowers students to think critically, engage creatively, and embrace technology as a transformative force in both business and learning.