People

Lecturer in Digital Marketing

Email: tara.holland@TUDublin.ie

Academic Qualifications 

• PhD Candidate, Technological University Dublin (Expected 2026)
• MSc in Marketing & Analytics, Dublin Institute of Technology (2015)
• Diploma in Marketing Management, DIT College of Marketing & Design (1992) 

Continued Professional Development 

• Media Training – Stillwater Communications
• Focus Group Facilitation – Red C Research
• Creativity into Action Facilitation – Latitude Consulting
• Personal Effectiveness & Power – Roffey Park Leadership Institute, UK
• 7 Habits of Highly Effective People – EBS Learning & Development
• People Management Training – EBS Learning & Development 

Digital Credentials 

• Digital Badge in Universal Design for Learning, National Forum for Teaching & Learning (2022)
• Google Analytics Foundation Certificate (2014) 

Teaching & Academic Contributions 

Tara teaches across undergraduate and postgraduate levels on a range of Digital Marketing modules, including: 

• Introduction to Digital Marketing
• Marketing Technology Landscape
• Applied Global Digital Marketing
• Applied Industry Project
• Capstone Supervision 

She is actively involved in: 

• Sourcing work placements for MSc Digital Content and Analytics students
• Integrating live client projects into the classroom
• Organising cross-campus and interdisciplinary student collaborations
• Enhancing student engagement through polls, quizzes, multimedia, and guest speakers 

Research Interests 

• Social Media Marketing
• B2B Marketing
• Knowledge Sharing 

Current PhD Research: Investigates how organic farming practices are shared and diffused via B2B social media platforms. 

Tara recently conducted interviews with 8 industry experts from leading organic farming bodies as part of her research. 

Selected Publication 

• Holland, T. (2020). Co-authoring Strategies in Business Research. In D. McQuillan (Ed.), Peer-led Handbook Series. Technological University Dublin. 

Industry & Community Engagement 

• Partnering with a TU Dublin community initiative on a project raising awareness of cyberbullying among young adults
• Representative for the Digital Marketing Programme during School Visits and Open Days
• Engaged in collaborative learning with live clients from sectors such as organic agriculture, public health, and tech startups 

Professional Affiliations 

• Member, Marketing Institute of Ireland