People
Wendy Shaw
Lecturer in Marketing and Digital Business Programme Co-ordinator – TU675 Higher Certificate in Marketing
Email: wendy.shaw@TUDublin.ie
Wendy Shaw is a lecturer in the Marketing and Digital Business disciplines at TU Dublin. She holds a First-Class Honours MSc in Digital Marketing & Analytics from DIT,
a Level 8 Graduateship in Marketing from the Marketing Institute of Ireland, and has completed a Postgraduate Certificate in University Learning & Teaching, along with CPD certification in Undergraduate Research Supervision.
Wendy teaches across both undergraduate and postgraduate programmes, delivering modules in:
- Marketing, Marketing Practice, and Digital Marketing (Marketing Discipline)
- Digital Business Transformation, eBusiness, eRetailing, and eCommerce (Digital Business Discipline)
Her teaching approach is highly engaging and experiential, incorporating collaborative learning, case-based discussions, and video assignments to prepare students for the fast-evolving digital and commercial landscape.
Research Interests
- Branding & Brand Identity
- Branding Strategies
- Digital Marketing Practice
Wendy’s academic focus centres on how brands develop meaningful identities in increasingly digital and dynamic marketplaces.
Academic & Industry Engagement
- Programme Coordinator, TU675 Higher Certificate in Marketing
- Year Tutor, TU675 & TU924
- Member, Marketing Institute of Ireland (MII)
- TU Dublin representative on the Pharos University (PUA) Visiting Academic Team in Alexandria, Egypt
- Lecturer, Simon Community CPD Course in Digital Marketing Strategy
Wendy plays an active role in curriculum development, student support, and international academic collaboration, and is committed to preparing students for meaningful, industry-relevant careers in marketing and digital business.