Course Title: Postgraduate Diploma in Management and Marketing for Non Business Graduates
Minimum second class honours bachelor degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline
A minimum three years work experience in a Marketing/Business/Leadership role or function within an organisation.
Note: Due to the considerable competition for our postgraduate courses satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on your academic grades and will take into account your work/life experience. Application may also be required to attend for interview for specific courses.
*Other applicants will be considered based on their experience, attitude and aptitude
Please note due to great demand for our courses early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response.
The course provides the opportunity for graduates in Engineering, Science, IT, Humanities, Law and other non-business disciplines to experience an accelerated business studies programme over two Semesters of part-time studies leading to a Post Graduate Diploma in Management and Marketing. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials. There will be a pathway to Masters level study for students achieving honours level performance.
This course is delivered over one year. Two semesters are delivered in the academic year and is followed by a largely self-directed learning focus on the Management Project element. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge drawing on their working experience.
The course is divided into two broad areas – core business/management elements and marketing theory and practice. The modules in Semester One include Marketing Fundamentals, Contemporary Management, Introduction to Finance and Essentials of Economics. In Semester Two the course covers Strategic Marketing Management, Consumer Insights, Doing Business Globally and Integrated Marketing Communications. In conjunction with these modules a series of seminars are held throughout the academic year.
The course is delivered two evenings a week, Tuesday and Thursday, from 6-10pm in the College of Business, Aungier Street campus, Dublin 2. Occasional Saturday workshops/seminars.
I graduated from Trinity College with a Science degree in 2006 but began working in business which is where I had spent most of my summer holidays in part time work. Having gained experience in operations and sales, I found myself in a marketing role which I was really enjoying, more so than any previous roles. I decided that to underpin my position as a marketer I needed to gain a reputable academic qualification in the field.
I chose the Postgraduate Diploma in Management and Marketing because it allowed non-business graduates to gain an all-round view of management and marketing principles. It also allowed students to exercise skills needed in business such as presentation skills, time management and working as part of a team. My own concerns before starting the course were primarily to do with how I would manage my time between study and work but I found that once a few weeks had passed, I had quickly settled in to the new routine of attending lectures and completing assignments. I was also very fortunate to have the full support of my employer and colleagues who lent their expertise when I needed it.
I thoroughly enjoyed the course and would recommend it to anyone in the same situation as my own or indeed those looking for a role in marketing or management. Not only do many of the course lecturers have direct industry experience which gives great insight, but the course also allowed me to meet like-minded people from across a wide range of industries, many of whom I now call friends. In addition, I found the management project, albeit initially daunting, was a great opportunity to focus in on my particular area of interest.
Since completing the diploma I have progressed in my own role and now manage a cross functional team which is responsible for the marketing strategy of a key line of products. This has allowed me to apply the theory and knowledge I gained from my studies which is of great benefit to me and my employer.
The MSc in Management and Marketing is only available to students who complete the TU Dublin PG Dip in Management and Marketing at the required level (a 55% average required in the PgDip).
Who is this course for?
This course is aimed at the many graduates from a range of non-business disciplines including Science, Engineering, IT, Arts and Humanities who are already working in business-related arenas and who now would like to gain a business qualification. The course delivers a comprehensive and rigorous grounding in the key business areas. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials.
What is the Team Consulting Project about?
The structure lends itself to participants completing a Team Consulting Project on behalf of an organization selected by the programme team. This flexible nature of the selected organisations will also allow the learner to work with a company or industry sector that is relevant to the next stage in their career.
When completed, it demonstrates the individual competence of the student as having developed insight into the practice of Management and Marketing ‘out there’ in an organisation. Through a rigorous examination of the concepts and theoretical understandings gained through the taught semesters, the learner will work in a collaborative live setting to analyse, evaluate and articulate strategic options for the selected organisation.
How will the course be delivered?
Throughout the course a diverse range of teaching and learning strategies will be employed. This will generally include lectures, guest lectures, case study, presentations, debate, discussion and self-directed learning in addition to group directed learning to capitalize on the student’s work-based experience as well as their diverse education at undergraduate level. It is intended to provide the students with a stimulating learning environment conducive to the attainment of the learning outcomes in each module which in turn contributes to the overall course learning objectives.
What are the aims of the course?
This course is dedicated to giving non-business students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are at the forefront of management and marketing theory and practice today. Students will be provided with a rigorous intensive grounding in the core business elements and will gain a deep understanding of the contemporary issues, both internally and in the wider business environment. As such, the students will gain a deeper understanding of the diverse nature of demands from consumers, regulators and suppliers to enhance their ability to analyse issues and propose business solutions. Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.