Academic Staff
Dr. Alan McCormack
Lecturer in the School of Global Business
Email: alan.mccormack@tudublin.ie
Qualifications
- Bachelor of Commerce, UCD - 2005
- MSc Marketing, UCD - 2006
- PhD, UCD - 2012
- UCD Post-doctoral Research Fellow - 2014
- PG Diploma in Third Level Learning and Teaching, TU Dublin - 2019
Research Underpinning the Programme
Research Focus:
- Brand Strategy
- Consumer Insights
- Marketing Research
Research Interests:
- The impact of technology on student learning
- Consumer insights
- Brand strategy
Scholarship Underpinning the Programme
Publications:
- Carolan, G., Curran, C., & McCormack, A. (2020). New Technologies and New Spaces: Opportunities for Innovative Educational Environments. Irish Journal of Academic Practice, 8(1), 5.
- Meenaghan, T., McLoughlin, D., & McCormack, A. (2013). New challenges in sponsorship evaluation actors, new media, and the context of praxis. Psychology & Marketing, 30(5), 444-460.
- Research Contributions:
- Journal publications on marketing topics such as sponsorship evaluation and consumer behaviour.
Industry and Profession, Civic and Community Engagement, Staff Development
Professional Membership:
- Marketing Institute of Ireland