Academic Staff
Keiron Fletcher
Lecturer in the School of Global Business and management People & Organisations
Email: keiron.fletcher@tudublin.ie
Tel: +353 1 220 6464
Qualifications
- PhD (Ongoing), TU Dublin
- MSc in Business Management
Research Underpinning the Programme
- Keiron’s PhD research focuses on how managerial responses and decision-making are formulated during uncertainty, specifically from an ethics perspective.
- His research has been presented at various academic conferences including the British Academy of Management, Irish Academy of Management, and the Academy of International Business.
Publications and Presentations include:
- 2019: Inconsistent Middle Management: An Activity Based View of Interpretation and Expectation, British Academy of Management.
- 2019: Middle Managers Ethics: A Strategic Activity Perspective, Irish Academy of Management.
- 2016: Middle Manager’s and Non-routine Events: An Attention Based View Perspective, British Academy of Management.
- 2016: Integration of ethics into middle manager practices: A script typology of understandings, British Academy of Management.
- 2014: How do Middle Manager’s Activities and Responses Contribute to the Organisations Reputation? Irish Academy of Management.
- 2014: How do managers balance the tension between strategy and business ethics when making decisions? Academy of International Business – UK and Ireland Chapter.
- Research areas include Strategic Management, Business Ethics, and Behavioural Strategy.
Scholarship Underpinning the Programme
- Keiron is actively involved in Principles of Responsible Management Education (PRME) at TU Dublin.
- His research focuses on managerial decision-making in uncertain environments, particularly on the ethical implications of these decisions.
- His academic work integrates ethical perspectives into Strategic Management and Middle Management practices, bridging the gap between business strategy and responsible leadership. Industry and Profession, Civic and Community Engagement, Staff Development
- Keiron has extensive industry experience in construction management, particularly in project management roles. He has worked on high-profile projects including those for Cargill’s, Granada Studios, and the Olympics 2012, and has managed the redesign and fit-out of a marquee hotel.
- He is also an External Examiner for the Atlantic Technological University (ATU), overseeing postgraduate diploma and MSc programs in Applied Leadership & Management.