Academic Staff
Damien Smyth
Lecturer in the School of Global Business
Email: damien.smyth@tudublin.ie
Qualifications
- Postgraduate Certificate in University Learning & Teaching (in progress) - Technological University Dublin (2024)
- Master of Business Studies (eCommerce), 1st Class Honours - University College Dublin (2002)
- Higher Diploma in Computer Science, Honours - University College Dublin (2000)
- Bachelor of Commerce International (German), 2.1 Honours - University College Dublin (1999)
- Business Administration Diploma - RWTH Aachen University (1998)
Research Underpinning the Programme
Research Focus:
- eCommerce
- Web Analytics
- Digital Marketing
- e-Business Models
- Drone-Delivery
Research Interests:
- Impact of drone-delivery systems on retail and e-commerce.
- Web analytics and data-driven decision making.
- Digital business models and innovation in eCommerce.
Publications:
- No specific publications listed, but frequent contributor to industry discussions on eCommerce, web analytics, and digital marketing.
Scholarship Underpinning the Programme
Certifications and Academic Contributions:
- Studying for a Postgraduate Certificate in University Learning & Teaching, TU Dublin.
- External Examiner for the Department of Business Studies, Dundalk Institute of Technology (2011-2014).
- Board Member, Irish Chamber of Commerce in Sweden (2019-2023).
Scholarship and Contributions:
- Coordinated and lectured modules such as "Data Analysis for Decision Makers" (University College Dublin).
- Involved in eCommerce and retail education with TU Dublin.
Industry Engagement:
- Over 20 years of industry experience with global brands like BoyleSports, CarTrawler, and McDonald's Global.
- Previous roles include Head of Business Intelligence at BoyleSports, Head of Web Analytics at CarTrawler, and Digital Consultant at McDonald’s Global.
- Involved in business intelligence, analytics, and digital consulting within eCommerce.
- External Examiner and Board Member with Irish Chamber of Commerce in Sweden.