student working on laptop in lecture

Advertising and Creativity / Fógraíocht agus ┐Cruthaitheacht

Course Title: Master of Science in Advertising and Creativity

Minimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification. Candidates are asked to submit a personal statement in video format which will be assessed by the programme coordinator. Videos should be no longer than 5 minutes (max) and should be emailed to emma.sweeney@tudublin.ie. For your video statement, just tell us your story and why you want to join our MSc in Advertising and Creativity programme. Be as creative as you dare! You will be notified of the outcome of your application within two weeks.

** If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this programme should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

Note: Due to the considerable competition for our postgraduate courses satisfying the minimum entry requirement is not a guarantee of a place. Depending on the course of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview.

The newly designed MSc in Advertising and Creativity is a full-time programme with flexible pathways, designed to deliver the best practice-focused and research informed experience for our students. Graduates of the course will have the skills, knowledge and attributes required for innovation, creativity, and practical problem solving. 

The MSc in Advertising and Creativity is aimed at business and non-business graduates aspiring to a career in the advertising, communications and related creative industries.

Why Study Advertising and Creativity at TU Dublin?

  • Learn the Tools of the Trade- Students gain a deep understanding of emerging technologies, strategy, creativity, and leadership.

  • Be in High Demand - TU Dublin Advertising and Creativity Graduates are highly skilled, work-ready and in high demand in the creative industries.

  • Enjoy Diverse Work Opportunities - TU Dublin’s Advertising and Creativity graduates can take their skills to any location or industry, with graduates working for leading creative companies in Ireland and internationally.

  • Be Close to Industry - In addition to work placement, students participate in corporate visits, hear from industry speakers and are involved in real life company projects- leaving our graduates work ready.

  • Increase your Learning and Performance Capabilities - it is proven that smaller class sizes result in more individual attention, increased participation and better communication between student and lecturer.

  • Enjoy City Life - a mere two minute walk from St. Stephens Green, the Luas and all main bus routes, TU Dublin City Campus at Aungier Street is truly in the heart of Dublin city.

There is a demand for graduates of this course as they are equipped to work in creative, connected, collaborative advertising and communications practice and related industries. Some of the opportunities available are roles in client leadership, copy and content writing, art direction, strategic planning, and media planning.

  • Account Manager
  • Strategic Planner 
  • Marketing Executive  
  • Account Director 
  • Creative Technologist  
  • Client Leadership Manager 
  • Art Director 
  • Designer 
  • Social Media Manager 
  • Junior Planner 
  • Media Planner  
  • Communications Executive  
  • Digital Producer
  • Business Manager 
  • Project Manager 
  • Copy and Content writer 
  • Copywriter 
  • Project Lead

Overview
Participants on this programme are empowered to determine their own learning pathway, with flexibility to choose their electives modules and capstone project. This enables our learners to experience their education through diverse and innovative modes of engagement and take charge of their own learning journey. Our participants also share modules with the MSc Digital and Content Marketing students, facilitating community building, networking and collaboration opportunities. 

This course is delivered over three semesters. Semesters One and Two are taught but with a strong emphasis on self-directed learning and in particular require engagement with both the seminal and current Marketing Communications and Advertising literature. Semester Three is a combination of self-directed research, authentic assessment, and portfolio preparation. 
The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge. Delivery methods involve lectures from a unique mix of both TU Dublin academic staff and key industry practitioners. 

Download MSc in Advertising and Creativity overview

Semester One
The first semester runs for 12 weeks, where students take five core modules choosing between Business Research Methods or the Portfolio Pathway module depending on whether they are completing a Dissertation or a Creative Portfolio as their Capstone Project. Two elective modules are also taken in this semester, where learners are invited to choose from User Experience Design; Copy and Content; Digital Analytics; Media Planning; and Sustainability Leadership.

Semester Two
Modules in the second semester are delivered in a 9-week block. Students take three core modules, and choose three elective modules, ranging from Art Direction; Copywriting; Production; Client Leadership; and Behavioural Economics. 

Internship
At the end of semester two, students have the opportunity to apply their personal and professional skills during placement in a creative agency or organization for a two-week period.

Semester Three

SHOWCASE
When students return from their internship, semester three begins with the SHOWCASE project. This involves the students working on a brief from a live company, culminating in a pitch to the organisation. The event attracts a wide audience of industry practitioners.

Capstone Project
The final element of the programme is the capstone project. Students are empowered to choose the format of their final project by completing either a Dissertation or a Creative Portfolio. 

The Dissertation offers learners the chance to concentrate on and specialise in a subject discipline and/or sectoral field of advertising, which may be of interest to the student, and which may subsequently become a focus of career aspirations. 
The Creative Portfolio requires students to engage with and develop a commercially focused creative portfolio, to underpin it with consistent and documented creative practice and to promote their creative work. It offers the chance to concentrate on and create a creative portfolio which is a pre-requisite for any aspiring creative practitioner.

Participants will take 7 modules in semester one, 6 modules in semester two, and undertake a self-directed capstone project in semester three. There are normally circa 20 to 25 contact hours per week in semester one, and circa 15 contact hours per week in semester two. The work-placement aspect of this course takes place for 2 weeks in semester two. Given the intensive nature of a one-year taught Masters' programme, and the fact that subjects are new, students are advised to keep a clear working week, and to minimize other commitments in order to participate in the course.

The Advertising Masters formed the foundation of my work today as a Marketing Director.
Honestly I wouldn’t be in the position I am in today if I hadn’t completed the MSc in Advertising. For me it was the pivot point. For the first time in my life I had found something that I loved to do and naturally just focussed on it. Not only did the course give me the core fundamentals of brand building, it also gave me a network of incredibly talented peers. Peers who drove me on then and still to this day inspire me to do better. The course also gave me a way of working which I have used to great effect all throughout my career both agency and client side. Finally the end of year pitch project is the single best learning experience of my life. I still draw from my learnings of that experience a full 15 years after it finished. For that project alone I would recommend anybody interested in a career in Advertising or Marketing to do this course. It will change your life.
TU Code

TU307A

Level

Level 9

Award

Master of Science

Duration

1 year

Course Type

Postgraduate

Mode of Study

Full Time

Method of Delivery

Classroom

Commencement Date

September 2023

Location

City Centre: Aungier Street

Fees

€8,300

Fees (Non-EU)

Fees Non EU

Contact Us

Dr. Rosie Hand

Contact Us

Dr. Emma Sweeney