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Digital and Content MarketingMargaíocht Dhigiteach agus Ábhair

Course Title: Master of Science in Digital and Content Marketing

Applicants should have a minimum 2.1 honours business degree. Applicants must have a business degree or have a minimum of 50% business related subjects on their degree.

*Other applicants will be considered based on their experience, attitude and aptitude.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

Applicants may also be required to attend for interview.

This programme has been designed by the School of Marketing and Entrepreneurship to equip students with the key skills required to work in a digital and content marketing role. Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging such as content creation. 

Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more. The work placement element of the programme provides participants with experience relevant to their interests in the field. This coupled with the Digital Portfolio will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.

Participants will take 7 modules in semester one, 4 modules in semester 2, and undertake 2 self-pace modules over the duration of the course. The expected schedule of contact hours will be approximately 15 hours per week. The work-placement aspect of this course takes place for 12 weeks in semester 2. 

Applications for this course are now open.



TU Dublin's internship placement is the university's most unique feature as it allows students to enter the Irish workforce by gaining real world experience
My experience in TU Dublin even during the global pandemic provided me with so much knowledge, self-confidence, friends, and work opportunities. TU Dublin really prepared me for my future career through great lecturers, real industry experiences, and an internship opportunity.
The amount of support given from staff and lecturers in TU Dublin was tremendous. With the positive, open culture flowing in the campus, it makes blending in the college environment so much easier, especially for international students like myself.
From likeminded Digital Marketing enthusiast classmates, lecturers with real industry experiences to guest lectures from industry experts, this has been an amazing and intense learning journey so far. This is particularly great as I am an entrepreneur myself; my company grows together with me while I am in TU Dublin.

Career Accelerator

This programme has a closely linked suite of activities designed to act as a career catalyst, ensuring that graduates are career ready. It brings the research dissertation, placement and digital portfolio together as a 'Career Accelerator', in a coherent, tangible and transferable entity that is aimed at accelerating graduates’ careers. This is a connected, collaborative application of theory to practice with an emphasis on ensuring industry-ready high potential graduates. It is delivered in partnership with academia, industry, and the Careers Service and ensures students graduate with a portfolio that reflects their knowledge, skills and competencies while showing the breadth, depth, and currency of work that has been undertaken. As a wraparound to prepare students for the workplace, the Career’s Office provide a number of seminars on CV creation and interviewing as well as offer one-to-one mock interviews and feedback on CVs.

TU Code



Level 9


Master of Science


1 year

Course Type


Mode of Study

Full Time

Method of Delivery


Commencement Date

September 2024


City Centre: Aungier Street

Virtual Tour

Aungier Street


€8,550 Total Fee

Fees (Non-EU)

€13,500 Total Fee

Contact Us

Graduate Business School