student walking TU Dublin

Marketing / Margaíocht

Course Title: Master of Science in Marketing

Conversion Course

A minimum second class honours bachelor degree (2.2 grade or higher) in a discipline other than business or marketing, or equivalent. Selection may be by interview. Any candidate who has prior business qualifications is ineligible for this course and might consider enrolling on other postgraduate courses offered by this College.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

Note: Due to the considerable competition for our postgraduate courses satisfying the minimum entry requirement is not a guarantee of a place. Depending on the course of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific courses.

Please note. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

This conversion programme is specifically aimed at non-business graduates who wish to develop and focus their career trajectory in the business domain where the tenets of marketing are recognised as the drivers of business success.

So whether your undergraduate degree is in science, engineering and technology social sciences, communications and arts, this course is for you. Graduates of the programme are in high demand from marketing, media and general business arenas.

The programme is designed as an intensive conversion learning experience for non-business graduates. Due to its excellent reputation, our entrants come from a wide range of Universities from Ireland and abroad. All have found the breadth, depth and rigor of this programme to be both stimulating and challenging. In consequence, it has benefitted them greatly in developing their careers in marketing.?

Career Opportunities are excellent for graduates of the MSc Marketing. Graduates are employed in international companies such as Microsoft, Google, LinkedIn and Facebook in marketing roles. The local marketing and media industry snap up graduates to work as account managers and account executives, brand managers, and customer analysts in companies such as Cybercom, Danone, and graduates have being accepted onto much-sought-after graduate programmes such as the Jameson Graduate Programme, Enterprise Ireland’s Graduate Programme and IBEC’s European Orientation Programme.

In semester one, you will study all the fundamental business modules such as Management, Marketing, Finance and Marketing Communications. Such accelerated learning is designed to give you the conceptual tools needed to analyse business situations and to undertake business planning. In all areas, we take a hands-on approach so that individual and group coursework accounts for 50% of the assessment for each module.

In semester two, you will engage more closely with specialist marketing modules such as Marketing Metrics, Strategic Management and Online marketing. These will require you to exercise your analytic and decision-making skills by means of case-study based learning.

In addition, you will make an in-depth study of two areas of marketing; these are selected from the current set of options:

  • Business-to-business Marketing
  • Management of Sales
  • International Marketing
  • Services Marketing
  • Communications and Society

A defining feature of the learning experience on the MSc Marketing is the completion of a primary research dissertation. The student, following an immersion in research methods in semester one, embarks on a significant learning journey culminating in the completion of a 20,000 word masters dissertation, exploring contemporary issues in marketing theory and practice. The student receives the support of an academic supervisor throughout the research process. Examples of recent students work can be seen here:

12 months duration: Two taught semesters and a research dissertation.

Applications for this course are now open.



The decision to return to university as a postgraduate was daunting. Before starting out in the Masters in Marketing, I had an undergraduate degree in Music and little understanding of business. However, I needn’t have been worried! From the very first day of the course, it was clear that we would be well looked after. The lectures are comprehensive and engaging, and are designed with the understanding that students have a non-business background.

In semester one, the foundations of business are laid through modules such as finance, management and marketing. Semester two builds on what you have learned in semester one and enables you to deepen your marketing knowledge through more specialised modules. One thing I really liked about the course was the fact that it is tailored towards giving you knowledge that is relevant and important in today’s marketplace; modules such as online marketing and marketing metrics are evidence of this. Additionally, a large part of this course is the completion of a dissertation. Whilst this initially seemed to me like a daunting task, I found it to be an extremely enjoyable experience as it gives you a chance to explore a specific area of marketing that is of interest to you, and gain in-depth knowledge on the topic.

The student support from each lecturer across each module was absolutely fantastic! Lecturers are always on hand to answer any questions you have, and are very approachable and supportive. TU Dublin is unique in that it gives students the opportunity to undertake partnership projects with leading companies in Ireland, which gives students invaluable practical experience in the industry. I found the group assignments and presentations very rewarding, and a lot of fun! These assignments allowed us to develop our interpersonal and communication skills, and to really get to know each other as a class. I thoroughly enjoyed the course and have made friends for life.

The MSc in Marketing at TU Dublin has provided me with a wonderful foundation on which to develop my career in Marketing. If you are considering changing your career path and pursuing this course, I highly recommend it. It is one of the best decisions I have ever made!

TU Code



Level 9


Master of Science


1 Year

Course Type


Mode of Study

Full Time

Method of Delivery


Commencement Date

September 2024


City Centre: Aungier Street

Virtual Tour

Aungier Street


€8,550 Total Fee

Fees (Non-EU)

€13,500 Total Fee

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Roger Sherlock

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School of Marketing