School of Management, People and Organisation Students Compete at the John Molson Undergraduate Case Competition (JMUCC)

Published: 8 Mar, 2024

TU Dublin participated at the John Molson Undergraduate Case Competition (JMUCC) from 25 February through 2 March. JMUCC at is an annual, multi-round case competition hosted by Concordia University Montreal.

This 16th edition of the competition challenged teams of 4 students from 24 renowned business schools around the world - including the Haas School of Business at the University of California Berkeley, the Rotman School of Management at the University of Toronto, the National University of Singapore and the University of Melbourne - to apply the knowledge and skills they have acquired in the classroom to design and present strategic solutions to a range of companies. Their analysis and recommendations were presented to a panel of respected judges and industry specialists who will carefully evaluated the presentations and ultimately determined one winning team.

The TU Dublin Faculty of Business team comprised Anna Beary (BSc. Business and Law), Darragh Naylor, Justine Eludo and Charles Chukwuogor (all BSc. Business and Management).

After four rounds of intense competition, the University of California Berkeley were declared of winners the Division that also comprised of TU Dublin, Queens University Canada and the University of Melbourne. They went o finish first runner up in the Grand Final. The University of British Colombia were crowned JMUCC Champions 2024 at the closing ceremony.

TU Dublin were declared winners of the Spirit Award – an award given to the team that best exhibited the three pillars of passion, spirit and dynamism and that behaved in a collegiate manner with Organising Committee, delegates and judges during the competition.

Team Coach Dr. Joe Fitzgerald – who travelled with the team - outlined the benefits of participating “JMUCC challenged the students to apply the knowledge and to hone the analytical, conceptual and interpersonal skills developed on their programmes. The cases were written especially for the competition and all were centred around key issues facing contemporary businesses across a range of sectors”.

Anna Beary, speaking on behalf of the team, spoke to the learning experience. ”JMUCC was amazing. It challenged us to perform to a very high level against brilliant teams from across the globe. The feedback from the judges was insightful and we look forward to sharing all we learnt with our classmates in TU Dublin”. Anna also thanked team coaches Dr. Joe Fitzgerald and Dr. Eoghan O’ Grady for their input into their preparation and performance - “the time and effort they put in to our preparation was fantastic and we can’t thank them enough”.

Team and Coaches are very grateful to the School of Management, People and Organisation for continuing to support participation at JMUCC and other such competitions.