Course Title: Certificate in Applied Digital Marketing (Minor Award)
Newest digital qualification offering up-to-the minute knowledge and skills to bring into any enterprise or organisation.
- Industry practitioners delivering key modules bringing topical industry insights
- Shorter version of BA in Digital Marketing offered on our Tallaght campus - Option to complete full BA degree later using these credits.
- Responds to current skills needs of Dublin and global tech sector
- Close links with technology hubs and Digital Docklands
- Develop core Marketing and Applied Digital Skills
- Hybrid of digital/IT skills with international marketing and communications
- Social Media, Data Analytics, IT, Design & Business
- International core pillar throughout course
Under 23 applicants must have ordinary level Grade O6 or better in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade O6 or better is also a requirement to apply for year one of this course.
A mature student must be over 23 years on 1st January of year of application. All applicants must have competence in spoken and written English.
If English is not your first language, you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 7 overall (or equivalent) with nothing less than 6 in each component.
https://www.tudublin.ie/study/international/how-to-apply/entry-requirements/english-language-requirements/
- Digital Marketing Specialists,
- Social Media & PR Executives,
- Content Creator Specialists
- Marketing & Communications Executive
- Marketing Technology (MarTech) Assistant
Semester 1
- Applied Global Digital Marketing [Mandatory]
- Data Analytics and Visualisation [Mandatory]
- Graphic Design [Mandatory]
- Introduction to Digital Marketing [Mandatory]
- Introduction to Marketing Theory [Mandatory]
- Introduction to Information Technologies, Applications and Social Media [Elective]
- International Marketing Applications [Elective]
- Project Management [Elective]
Semester 2
Timetable: The programme is conducted live, online, three evenings a week, from 6 pm to 10 pm, across two semesters. Semester 1 runs from mid-September to mid-December, with classes on Mondays, Tuesdays, and Wednesdays. Semester 2 takes place from the end of January to the end of April, with classes on Tuesdays, Wednesdays, and Thursdays.
Support: Lecture notes are provided, and in some cases, they also include recorded materials to supplement them. While missing a lecture occasionally is manageable, to maximise the programme’s benefits, it is important to allocate time to attend and actively participate in live online classes.
Independent study: In addition to attending lectures, to stay on top of the material, build a strong portfolio of work, and comfortably achieve good grades, students should also plan for an average of 6–8 hours of independent study each week.
Student induction: The induction will take place in a hybrid format: online and in person, on an evening one week before classes begin. The exact start date will be communicated beforehand, but it is expected to commence during the week of 21 September 2026*. This will be confirmed closer to the time.
Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.
*Proposed delivery schedule is subject to change.
Springboard Applications
This course is funded under the Springboard+ initiative for 2026. Applications must be submitted via the Springboard+ website. Apply Now
- Eligible (Employed): €480
- Eligible (Unemployed / Returners): Free
See the Eligibility Criteria for full details.
Due to the popularity of this course and the limited number of funded places, early application is strongly recommended. Applications will close once all places have been filled.
For further information, please contact the team at springboard@tudublin.ie.


Credits and exemptions earned can be applied toward completing a BA degree in Digital Marketing, offering excellent progression opportunities for career advancement. This means that the students who complete this Certificate will have less workload and fewer modules to complete, as some credits from the one-year Certificate will already be counted and do not need to be completed again. Email DigitalMarketing.Tallaght@tudublin.ie for any further queries.