Students studying in class

Social Media Marketing / Margaíocht Dhigiteach

Course Title: Certificate in Social Media Marketing (Special Purpose Award)

Under 23 applicants must have ordinary level Grade 06 or better in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade 06 or better is also a requirement to apply for year one of this course.

A mature student must be over 23 years on 1st January of year of application. All applicants must have competence in spoken and written English.

  • Short course offering key practical skills in social media for industry and non-profit organisations.
  • Quickly learn key social media and digital marketing skills to bring into the workplace immediately.
  • Shorter version of BA in Digital Marketing at TU Dublin Tallaght.
  • This course responds to current skills needs of Dublin and the global tech sector.
  • Close links with technology hubs and Digital Docklands.
  • Developing core Marketing and Applied Digital Skills.
  • Social Media.
  • Marketing & Global PR.
  • IT, APPS and Social Media.
  • Social Media
  • Content Creators and Designers
  • Community Managers
  • Digital Marketers
  • Advertising and Communications

*Some modules are elective

Semester 1

  • Applied Global Digital Marketing (Elective)
  • Data Analytics and Visualisation (Elective)
  • Introduction to Digital Marketing
  • Introduction to Information Technologies, Applications and Social Media

Semester 2

  • The Marketing Communications Industry (Elective)
  • Marketing Technology Landscape
  • Social Media Marketing and Global PR
  • Web/App Design & Optimisation (Elective)

Winter Semester: One evening per week of face-to-face class, and one class online/blended on a second evening.

Spring Semester: Two evenings per week of face-to-face class, and one class online/blended on a second evening.

EU Applications now open - Apply Now

Detailed information regarding the application process can be found on the part-time section of our website.

There is progression onto the degree. If you’re thinking of doing this, email and we will explain the process to you.

TU Code



Level 6


Certificate in Social Media Marketing (Special Purpose Award)


1 Year

Course Type


Mode of Study

Part Time

Method of Delivery

Classroom, Online

Commencement Date

September 2023



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