Business (Options: International Business, Management, Marketing) / Gnó, Iontráil Ghinearálta

Programme Title: Bachelor of Business International Business / Management / Marketing Management

For the 180 places available on Business General Entry, there are 60 places available per programme – Management, International Business, Marketing. If you chose the General Entry option, you may not be given your first choice if the programme fills all available places.


Leaving Certificate Minimum Number of





Minimum Grade in


English OR Irish



On the CAO application, the student applies for TU787 Bachelor of Business (General Entry). Following entry to TU Dublin, the student decides which area of Business they wish to focus on and transfers to one of the following Level 7 courses:

  •  International Business
  •  Management
  •  Marketing

 (23+) are welcome.  Further details at

This three year programme allows students to study in International Business, Management or Marketing. Graduates of these programmes have careers in areas such as business management, marketing, human resource management, IT services, accountancy & finance, international services, or supply chain management. These business qualifications at TU Dublin prepare the graduate for the various opportunities in modern business in Ireland and around the world.

International Business 
The International Business Degree is designed to create a ‘Business Ready’ Graduate. Students will be dynamic and resourceful business people who are multi skilled, culturally sensitive and internationally aware. You will study a range of business and cultural topics and develop essential business skills in Innovation, Enterprise, Communication, Information Technology, Teamwork and Problem Solving—all vital for success in today’s global business environment.
Most importantly the focus is on you, the student. One of our core Pathways is all about your personal development, creating your core competencies to enable you to flourish in a services innovation based economy. You can choose to study a Language or if you prefer study another exciting business related module instead. The choice is yours.

This programme in Management uses an inter-disciplinary and applied approach in design and delivery.  It is underpinned by practical application of theory and practice related to modern business and its management.  This programme allows students to work across a wide range of industry sectors.  Past students have:
• Gained employment in leading organisations such as Google, CitiBank, Coca Cola, Bord na Mona, Primark and AIB.
• Successfully set up and manage their own businesses in a variety of different sectors. 
• Worked in a broad spectrum of roles.
• Participated in post graduate study in all third level institutions in Ireland and abroad.

Students who complete this programme and achieve this award are prepared to gain positions of responsibility in marketing. Students are well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.

  • All programme streams have the opportunity for a semester of Erasmus Placement with a partner university in a range of European countries
  • Select here to view Marketing
  • Graduate Job Titles:
    Sales Manager
    Business Development Executive
    Bank Official
    Account Manager
    Marketing Executive
    Marketing Manager
  • Graduate Employers:
    Bank of Ireland
    Citi Bank
    Coca Cola

L8, TU932, Business General Entry (Honours)

TU Code



Level 7


Bachelor of Business


3 years

Number of Places





EU Fees

Non-EU Fees

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Business & Humanities

Progression Options

Year 4
On the successful completion of year 3, students may proceed to: TU932 - BBUS (Hons) International Business, Management, Marketing.