Course Title: Bachelor of Business (allowing later specialisation in International Business or Marketing or Management)
This course is offered as part of our Business (General Entry) course which is listed on the CAO as course code TU787. For information how the application process works and the various options available, please visit our overview page.
Leaving Certificate Requirements
|
Minimum Number of |
|
|---|---|
|
Subjects |
Higher |
|
5 |
N/A |
|
Minimum Grade in |
|
|
Maths |
English OR Irish |
|
F2/O6/H7 |
O6/H7 |
QQI/FET Requirements
|
QQI/FET Award Required |
Additional Requirements |
|---|---|
| Any full Level 5 or 6 award | None |
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi
Mature Applicants
Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature
English Language Requirements
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.
Course Description
Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.
In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally. You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Students will be well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.
Study Abroad Opportunities
All programme streams have the opportunity for a semester of Erasmus Placement with a partner university in a range of European countries.
Graduate Job Titles:
- Manager
- Sales Manager
- Business Development Executive
- Bank Official
- Consultant
- Administrator
- Account Manager
- Marketing Executive
- Marketing Manager
Graduate Employers:
- Bank of Ireland
- PWC
- KPMG
- AIB
- Citi Bank
- Coca Cola
- Penneys
Semester 1
- Critical Skills Development [Mandatory]
- Financial Accounting for Business Managers 1 [Mandatory]
- Introduction to Information Technologies, Applications and Social Media [Mandatory]
- Business Mathematics 1 [Mandatory]
- Introduction to Marketing Theory [Mandatory]
Semester 2
Semester 1
- Behavioural Studies [Mandatory]
- Economics 2 [Mandatory]
- Developing Database Systems [Mandatory]
- Principles of Law [Mandatory]
- International Marketing Applications [Mandatory]
Semester 2
Semester 1
- Applied Global Digital Marketing [Mandatory]
- Consumer Behaviour [Mandatory]
- Global Business [Mandatory]
- Marketing Channel Management [Mandatory]
- Event Management/IMC 1 [Mandatory]
Semester 2