Business (General Entry): MarketingGnó (Iontráil Ghinearálta): Margaíocht

Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.

In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally. You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Students will be well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.

Study Abroad Opportunities

All programme streams have the opportunity for a semester of Erasmus Placement with a partner university in a range of European countries.

Leaving Certificate Requirements

QQI/FET Requirements

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi

Mature Applicants

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.

Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.

This course was previously known as TU783.

View Sample Timetable

Graduate Job Titles:

• Manager
• Sales Manager
• Business Development Executive
• Bank Official
• Consultant
• Administrator
• Account Manager
• Marketing Executive
• Marketing Manager

Graduate Employers:

• Bank of Ireland
• PWC
• KPMG
• AIB
• Google
• Facebook
• LinkedIn
• Citi Bank
• Coca Cola
• Penneys

Irish/EU Applicants

Applications from all Irish/EU citizens are made through the Central Applications Office (CAO).

Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.

The standard closing date to apply is February 1st. Late applications will close on May 1st. For restricted courses, the closing date is February 1st. Please see important dates on the CAO website. For a detailed guide on how to apply, please visit our CAO Hub.

International Students (Non-EU) 

Applications from international students are welcome for this programme. If you meet any of the following criteria, applications should be made directly to TU Dublin via the “Apply Now – Non-EU” link on each programme webpage.

• You hold Non-EU Nationality, and you live in a Non-EU country.
• You hold EU Nationality, but you have not lived in an EU country for 3 of the last 5 years AND you have not attended 5 years primary/secondary education in an EU country.
• You require a Student Visa to study in Ireland

Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.

For full details on How to Apply, Visa & Immigration Information, Accommodation Information and International Fees, please visit our International Hub.

Application Dates for Non-EU Applicants

Applications for undergraduate courses commencing September 2025 are now closed.

Applications for undergraduate courses commencing in September 2026 will open in November 2025. Applications will close in June 2026.