Course Title: Higher Certificate in Marketing
This course is offered as part of our Business (General Entry) course which is listed on the CAO as course code TU678. For information how the application process works and the various options available, please visit our overview page
This course was previously known as TU675
Leaving Certificate Requirements
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Minimum Number of |
|
|---|---|
|
Subjects |
Higher |
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5 |
N/A |
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Minimum Grade in |
|
|
Maths |
English OR Irish |
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O6/H7 |
O6/H7 |
QQI/FET Requirements
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QQI/FET Award Required |
Additional Requirements |
|---|---|
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Any full Level 5 or 6 award
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None |
Mature Applicants
Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature
English Language Requirements
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website
Course Description
In this two-year course, you’ll gain the practical skills and knowledge required at junior executive level and be ready for further study. Subjects include marketing, behavioral science, business finance, communications, information technology, business and society, sales management, web design, marketing practice, management accounting, marketing communications.
Subjects include marketing, behavioural science, business finance, communications, information technology, business and society, sales management, web design, marketing practice, management accounting, media communications, and marketing.
- Marketing
- Market Research
- Merchandising
- Sales Management
- Sales Promotion
- Services Marketing
Semester 1
- Information Technology [Mandatory]
- Marketing Research [Mandatory]
- Statistics [Mandatory]
- Marketing [Mandatory]
- Behavioural Science [Mandatory]
- Business & Society [Mandatory]
- Introduction to Business Finance and Accounting [Mandatory]
- Essentials of Communications [Mandatory]
Semester 2
Semester 1
- Marketing Practice [Mandatory]
- Data Collection & Analysis [Mandatory]
- Microeconomics [Mandatory]
- Management Accounting for Marketing [Mandatory]
- Media Communications [Mandatory]
- Management of Information Communication Technologies (ICT) [Elective]
- Logistics and Supply Chain Management [Elective]
- Management of Information Communication Technologies (ICT) [Elective]
- Logistics and Supply Chain Management [Elective]
Semester 2
If you reach the appropriate level in your final examinations and meet subject prerequisites, you may continue to Year 2/3 of the following courses: