Marketing Margaíocht

• Ryan O'Carroll TU Dublin Graduate of BSc Marketing TU922 tells us about his experience at TU Dublin
• Overview TU Dublin College of Business

Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.

In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally.

You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Subjects covered include communications, marketing, economics, marketing information systems, accounting, the Irish business environment, marketing management, marketing research, international marketing, management & strategy, and strategic marketing.

Work Placement

You can avail of a four-month placement in Year 3. This will give you real-world experience in a business setting. Placement partners include leading companies in all the key business sectors.

Alternatively, you can avail of a four-month placement in a European, US, Canadian or Asian partner university.

Study Abroad Opportunities

You can take our Study Abroad programme in any one of 56 universities across the globe in a European, US, Canadian or Asian partner university.

Leaving Certificate Requirements

QQI/FET Requirements

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at TU Dublin QQI FET Applicants.

Mature Applicants

Applications from mature students (23+) are welcome. Further details at TU Dublin Mature Applicants.

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.

View Sample Timetable

There are attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there’s a range of opportunities in areas such as:

• Brand Management
• International Marketing
• Advertising
• Market Research
• Digital Marketing
• Marketing Promotion
• Sales Management
• Services Marketing

Graduates from this course have gained employment in companies such as:

• Google
• VW Ireland
• LinkedIn
• Indeed
• Salesforce
• Core Advertising
• 3 Ireland, Diageo
• Mindshare
• Teeling Whiskey
• Accenture

My Qualification: What Next?

For more details about the career opportunities available after this course, please refer to our career-focused guide: “My Qualification: What Next?”

Irish/EU Applicants

Applications from all Irish/EU citizens are made through the Central Applications Office (CAO).

Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.

The standard closing date to apply is February 1st. Late applications will close on May 1st. For restricted courses, the closing date is February 1st. Please see important dates on the CAO website. For a detailed guide on how to apply, please visit our CAO Hub.

International Students (Non-EU) 

Applications from international students are welcome for this programme. If you meet any of the following criteria, applications should be made directly to TU Dublin via the “Apply Now – Non-EU” link on each programme webpage.

• You hold Non-EU Nationality, and you live in a Non-EU country.
• You hold EU Nationality, but you have not lived in an EU country for 3 of the last 5 years AND you have not attended 5 years primary/secondary education in an EU country.
• You require a Student Visa to study in Ireland

Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.

For full details on How to Apply, Visa & Immigration Information, Accommodation Information and International Fees, please visit our International Hub.

Application Dates for Non-EU Applicants

Applications for undergraduate courses commencing September 2026 are now open and will close in June 2026.

Advanced Entry applications are accepted to this course. For further information on how to make an Advanced Entry application, please visit our CAO Hub. A full list of courses open for Advanced Entry are listed on the CAO website.

To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past, for example:

• For entry to Year 3, you must demonstrate that you have met the learning outcomes for Years 1 and 2.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.

The best thing about my course was the opportunity to put theory into practice. Through my internship, group projects, and case competitions, I developed valuable real-world skills that shaped me both academically and professionally. These experiences allowed me to see how marketing actually works beyond the classroom and gave me a much deeper understanding of how strategy, creativity, and consumer insight come together in practice. Over time, I began to understand marketing not just as theory, but as a constantly evolving, fast-paced industry that requires both analytical thinking and creativity. Seeing campaigns come to life and understanding the reasoning behind marketing decisions helped me connect my studies to real business impact in a meaningful way. These experiences not only enhanced my learning but also strengthened my confidence in my own abilities and my understanding of the field. Overall, they prepared me for my career and gave me the confidence to take the next step into the industry with a clearer sense of direction and belief in what I can contribute.

My advice to someone taking the course would be to make the most of every opportunity available. Get involved in internships, group projects, case competitions, and networking events, as these experiences allow you to apply your learning in a practical setting and develop valuable skills. Experience is so powerful. I would also encourage students to get to know their lecturers and mentors and make the most of their support. They are there to help you throughout your studies, and building strong relationships with them can enhance your communication and networking skills, which are invaluable for your future career. Most importantly, don’t be afraid to step outside your comfort zone. The experiences and connections you build during the course can have a lasting impact both personally and professionally and will help prepare you for your future career.

What surprised me most about my TU Dublin experience was just how much I have grown, both personally and professionally. I expected to gain academic knowledge, but I never anticipated how deeply this experience would shape me as a person. Through my internship experiences and participation in case competitions, my confidence has grown as I have proven to myself that I am capable. This has, in turn, increased my motivation and shifted my mindset; I no longer see limits on what I am able to achieve. Over time, I have really come out of my shell, growing in confidence and slowly learning to trust myself more. I feel like I’ve matured into a young adult in a way that I never would have expected at the beginning of my college experience. It’s been a process of self-discovery, learning responsibility, self-love, and acceptance, and becoming more comfortable in who I am. Looking back, I am almost unrecognisable from the person I was on my first day. Along the way, I’ve built friendships that I know will stay with me long after this experience ends, which makes it even more meaningful. Overall, it has been such an amazing experience and a chapter of my life that has prepared me not just for my career, but for life beyond it.

- Aimee Gilhooly

 

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On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.