TU Dublin students laughing outdoors on grangegormancampus

Marketing / Margaíocht

Course Title: Bachelor of Science Marketing (Honours) in Marketing

2022 CAO Points: 410

Leaving Certificate Requirements:

Minimum Number of

Subjects

Higher

6

3H5's

Minimum Grade in

Maths

English OR Irish

O4/H7

O4/H7

QQI/FET Requirements:

QQI/FET Award Required

Additional Requirements

Level 5:

1 OF THE FOLLOWING AWARDS:

  • BBSSX Business Studies – Secretarial
  • 5M1997 Office Administration
  • BBSAX Business Studies – Administration
  • 5M2468 Business Administration
  • BBSIT / 5M2111 International Trade
  • BMXXX / 5M2069 Marketing
  • BBSXX / 5M2102 Business Studies

5 DISTINCTIONS

TO INCLUDE A DISTINCTION IN 1 OF THE FOLLOWING:  

B20029 / 5N2066 Statistics
C20139 / 5N1833 Mathematics

OR

Leaving Certificate Mathematics 04/H7

AND

1 OF THE FOLLOWING: 

B20001 / 5N1348 Accounting Manual & Computerised
B20151 / 5N1350 Applied Economics 

Level 6: Full level 6 award in a relevant discipline

Further details at www.tudublin.ie/qqi

Mature Applicants:

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.  Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

 

Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.

In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally.

You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Subjects covered include communications, marketing, economics, marketing information systems, accounting, the Irish business environment, marketing management, marketing research, international marketing, management & strategy, and strategic marketing.

Work Placement

You can avail of a four-month placement in Year 3. This will give you real-world experience in a business setting. Placement partners include leading companies in all the key business sectors.

Alternatively, you can avail of a four-month placement in a European, US, Canadian or Asian partner university.

Study Abroad Options

You can take our Study Abroad Programme in any one of 56 universities across the globe in a European, US, Canadian or Asian partner university.

There are attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there’s a range of opportunities in areas such as

  • Brand Management
  • International Marketing
  • Advertising
  • Market Research
  • Digital Marketing
  • Marketing Promotion
  • Sales Management
  • Services Marketing

Graduates from this course have gained employment in companies such as

  • Google
  • VW Ireland
  • LinkedIn
  • Indeed
  • Salesforce
  • Core Advertising
  • 3 Ireland, Diageo
  • Mindshare
  • Teeling Whiskey
  • Accenture
  • Accounting
  • Communications
  • Consumer Psychology
  • Information Technology
  • Irish Business Environment
  • Marketing
  • Marketing Information Systems
  • MicroEconomics
  • Quantitative Methods
  • Business-to-Business
  • Communications
  • Cultural Studies
  • Digital Marketing and Analytics
  • Entrepreneurship
  • International Marketing
  • Information Systems
  • MacroEconomics
  • Management
  • Managerial Accounting
  • Marketing Management
  • Marketing Research
  • Sales
  • Services Marketing Electives
  • Statistics

Semester 1:

  • International Study Abroad Programme:
  • Study in a Partner University or Take a Work Placement or Study at TU Dublin
  • Modules in semester one:
  • IMC Campaign
  • International Political Economy
  • Marketing Elective
  • Organisation & The Individual
  • Perspective on International Marketing
  • Strategy Economics          

Semester 2:

  • Consumer Behaviour
  • Financial Analysis
  • Integrated Marketing Communications
  • Marketing Analysis
  • Research Methods
  • Strategic Marketing
  • Consumer Research
  • Finance case
  • Marketing Analysis 2
  • Marketing Case
  • Research Dissertation
  • Strategic Management

On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.

TU Code

TU922

Level

Level 8

Award

Bachelor of Science Marketing (Honours)

Duration

4 years

Number of Places

85

Location

City Centre: Aungier Street

Fees

EU Fees

Non-EU Fees

Contact Us

Roger Sherlock, Assistant Head of School of Marketing