Course Title: Bachelor of Arts in Visual Merchandising & Display
2021 CAO Points - 618*
*This includes score from portfolio submission (maximum score 600)
Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays to maximise sales.
Merchandising is a key element in any successful retail industry. This course has a vital role to play in ensuring a steady supply of suitably qualified graduates who can help Irish retail companies develop this aspect of their business.
You’ll develop mastery in the theory and strategies of visual merchandising, practical competence in the skills needed for retail display, and an understanding of brand image and consumer behaviour – and be able to operate at a high level in the retail industry.
Subjects include visual merchandising, graphic design, drawing & digital presentation, business practice, history of retail & fashion design, fashion accessory production & fashion styling, 3D design and retail business practice.
In Year 3, you’ll develop and present a major Self-Directed Retail Industry Project and take modules in Interior Design, Branding, Marketing & Digital Modelling while preparing a proposal for your major project through your work placement. You present this project at the end of the year as an installation in a retail outlet.
- Visual Merchandiser
- Window Display Designer
- Fashion Stylist
- Photo-shoot Stylist,
- Event Designer
- Exhibition Designer
- Freelance Visual Merchandiser
- Retail Designer
- Trainee Buyer
- Interior Designer
- Visual Merchandising & Homewares integrated with projects in 3-Dimensional Prop Work
- Graphic Design Techniques
- Drawing & Digital Presentation Techniques
Students are introduced to the theory of Visual Merchandising & receive an introduction to Fundamental Concepts of
- Communication Theory
- Business Practice
- History of Retail & Fashion Design
- Digital Presentation Techniques
Students focus on Fashion Accessory Production & Fashion Styling combined with projects in
- Graphic Communications
- 3-Dimensional Design
- Rendering & Digital Presentation Techniques
Students continue to take modules in the
- Theory of Visual Merchandising
- Retail Business Practice
- History of Design
Development & presentation of a major Self Directed Retail Industry Project.
Students will take modules in
- Interior Design
- Marketing & Digital Modelling
while preparing a proposal for the major project through their work placement. The Major Project will be presented at the end of the year as an installation in a Retail Outlet.
Advanced Entry Applications
Applications close on May 31st. Applications are accepted to 2nd and 3rd year of this course. Applications will be reviewed towards the end of May and interviews/portfolio review will take place during the second week of June.