Digital MarketingMargaíocht Dhigiteach

Under 23 applicants must have ordinary level Grade 06 or better in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade 06 or better is also a requirement to apply for year one of this course.

If a Mature student (over 23 years) you may be exempted from this requirement and are eligible to apply. All applicants must have competence in spoken and written English.

• Short course offering key practical skills in social media for industry and non-profit organisations.
• Quickly learn key social media and digital marketing skills and bring into workplace immediately.
• Shorter version of BA in Digital Marketing at TU Dublin Tallaght Campus.
• Option to complete full BA degree later using these credits.
• Brand new for this year, responding to current skills needs of Dublin and global tech sector.
• Close links with technology hubs and Digital Docklands.
• Developing core Marketing and Applied Digital Skills.
• Hybrid of digital/IT skills with international marketing and communications.
• Social Media.
• Data Analytics.
• IT.
• Design.
• Business.
• International core pillar throughout course.
• Applied education and practical skills development
• Work placement or major industry project.

Core module:
Marketing Technology Landscape – to prepare graduates for changing trends in digital transformation of all organisations.

• Social Media
• Content Creators and Designers
• Community Managers
• Digital Marketers
• Advertising and Communications

A short course (one night per week and some online content) offering core practical digital marketing and social media skills. 

Semester 1

• Applied Global Digital Marketing
• Introduction to Digital Marketing

Electives

• Introduction to Advertising
• Data Analytics and Visualisation
• Graphic Design
• Introduction to Information Technologies, Applications and Social Media
• International Marketing Applications
• Introduction to Marketing Theory
• Project Management

Semester 2

• Marketing Technology Landscape
• Social Media Marketing and Global PR

Electives

• The Marketing Communications Industry
• Business Information Technology and Introduction to Data Analysis
• Applied Industry Project/Placement
• Web/App Design & Optimisation

Tue 6-10pm and Wed 8-10pm over the academic year. All classes are online while occasionally some lectures might be on site, with advance notice given. Exams, if applicable, are in person and during daytime, with advance notice given.

Applications are now open. Apply Online

There is progression onto the degree. If you’re thinking of doing this, email DigitalMarketing.Tallaght@tudublin.ie and we will explain the process to you.