E-Commerce in RetailingR-Thráchtáil sa Mhiondíoltóireacht

e-Commerce is the buying and selling of goods and services online. This e-Commerce in Retailing course responds to a changing retail landscape that is influenced by digital and social media. It was developed in the context of the impact on retailing of social, mobile, analytic and cloud (SMAC) technologies, the demand for graduates equipped to work in a connected, collaborative electronic retailing environment, and the need for retail graduates with advanced social media, platform, and design skills. There is a scarcity of retail/business graduates with advanced technological competences.

The course addresses contemporary retail management needs that reflect the rapidly changing economic and technological environment. It aims to provide a broad technologically informed business education for future retail managers that reflects the changing needs of the sector.

Graduates who expect to find careers in these sectors will need to be competent in contemporary electronic business technologies. The curriculum reflects this by integrating modules on retailing, e-business and e-business applications, and addresses the market need for technologically literate retail managers for the dynamic retail environment of the 21st century.

Subjects covered include finance, marketing, economics, human resource management, entrepreneurial studies, retail management, retail analytics, retail marketing, international retailing, shopping-centre management, retail location, electronic retailing, internet technologies in retailing, electronic retailing infrastructure, database systems, mobile & social commerce, web analytics and strategic ICT & e-business.

Work Placement

There is a work placement element to this course.

Leaving Certificate Requirements

QQI/FET Requirements

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi

Mature Applicants

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6 overall (or equivalent) with nothing less than 6 in each component.

Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.

View Sample Timetable

• E-Commerce Manager
• E-Commerce Project Manager
• Online Category Manager
• UX Designer
• UI Designer
• Website Designer
• Website Analyst
• Website Content Manager
• E-Commerce Technologist
• Mobile Marketing Manager
• Digital Marketing Manager
• Social Media Manager

Irish/EU Applicants

Applications from all Irish/EU citizens are made through the Central Applications Office (CAO).

Note: Applicants presenting with the Irish Leaving Certificate, regardless of nationality, should apply through the CAO.

The standard closing date to apply is February 1st. Late applications will close on May 1st. For restricted courses, the closing date is February 1st. Please see important dates on the CAO website. For a detailed guide on how to apply, please visit our CAO Hub.

International Students (Non-EU) 

Applications from international students are welcome for this programme. If you meet any of the following criteria, applications should be made directly to TU Dublin via the “Apply Now – Non-EU” link on each programme webpage.

• You hold Non-EU Nationality, and you live in a Non-EU country.
• You have not attended 5 years primary/secondary education in an EU country.
• You hold EU Nationality, but you have not lived in an EU country for 3 of the last 5 years

Note: Applicants presenting with the Irish Leaving Certificate, regardless of nationality, should apply through the CAO.

For full details on How to Apply, Visa & Immigration Information, Accommodation Information and International Fees, please visit our International Hub.

Application Dates for Non-EU Applicants

Applications for undergraduate courses commencing September 2025 are now closed.

Applications for undergraduate courses commencing in September 2026 will open in November 2025. Applications will close in June 2026.

Advanced Entry applications are accepted to this course. For further information on how to make an Advanced Entry application, please visit our CAO Hub. A full list of courses open for Advanced Entry are listed on the CAO website.

To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past, for example:

• For entry to Year 3, you must demonstrate that you have met the learning outcomes for Years 1 and 2.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.

On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.