Course Title: Higher Certificate in Marketing
Note: This course is open for Advanced Entry applications only.
To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past, for example:
- To enter Year 2 via Advanced Entry, you must demonstrate that you have met the learning outcomes for Year 1.
- For entry to Year 3, you must demonstrate that you have met the learning outcomes for Years 1 and 2.
- For entry to Year 4, you must demonstrate that you have met the learning outcomes for Years 1, 2, and 3.
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.
Course Description
In this two-year course, you’ll gain the practical skills and knowledge required at junior executive level and be ready for further study. Subjects include marketing, behavioral science, business finance, communications, information technology, business and society, sales management, web design, marketing practice, management accounting, marketing communications.
Subjects include marketing, behavioural science, business finance, communications, information technology, business and society, sales management, web design, marketing practice, management accounting, media communications, and marketing.
- Marketing
- Market Research
- Merchandising
- Sales Management
- Sales Promotion
- Services Marketing
Semester 1
- Information Technology [Mandatory]
- Marketing Research [Mandatory]
- Statistics [Mandatory]
- Marketing [Mandatory]
- Behavioural Science [Mandatory]
- Business & Society [Mandatory]
- Introduction to Business Finance and Accounting [Mandatory]
- Essentials of Communications [Mandatory]
Semester 2
Semester 1
- Marketing Practice [Mandatory]
- Data Collection & Analysis [Mandatory]
- Microeconomics [Mandatory]
- Management Accounting for Marketing [Mandatory]
- Media Communications [Mandatory]
- Management of Information Communication Technologies (ICT) [Elective]
- Logistics and Supply Chain Management [Elective]
- Management of Information Communication Technologies (ICT) [Elective]
- Logistics and Supply Chain Management [Elective]
Semester 2
Advanced Entry applications are accepted to this course. For further information on how to make an Advanced Entry application, please visit our CAO Hub. A full list of courses open for Advanced Entry is detailed on the CAO website.
On graduation, you’ll be equipped to progress to ordinary and honours degree courses at TU Dublin.
If you reach the appropriate level in your final examinations and meet subject prerequisites, you may continue to Year 2/3 of the following courses:
- TU903 Business & Management (Honours)
- TU904 Business & Law (Honours)
- TU906 Human Resource Management (Honours)
- TU907 Logistics & Supply Chain Management (Honours)
- TU910 Accounting & Finance (Honours)
- TU912 Business Analytics (Honours)
- TU914 Business Computing (Honours)
- TU922 Marketing (Honours)
- TU924 E-Commerce in Retailing (Honours)
- TU925 Retail & Services Management (Honours)