Student studying in class

Digital Marketing / Margaíocht Dhigiteach

Course Title: Bachelor of Arts in Digital Marketing

Under 23 applicants must have ordinary level Grade 06 or better in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade 06 or better is also a requirement to apply for year one of this course.         

A mature student must be over 23 years on 1st January of year of application.

All applicants must have competence in spoken and written English.

A brand new, employment-focused degree, particularly relevant to the needs of Ireland’s fast-expanding technology sector, where ICT employers are growing their business operations. Short course/special purpose awards in digital skills are also available now.

The Department plans to continue to develop its links with this sector, as well as Irish and global business enterprise to create industry-ready, career-focussed graduates that are highly-skilled in the needs of the modern digital enterprise.

  • Social Media
  • Content Creators and Designers
  • Community Managers
  • Digital Marketers
  • Advertising and Communications

* Some modules are elective

Semester 1

  • Behavioural Studies
  • Critical Skills Development
  • Introduction to Digital Marketing
  • Introduction to Information Technologies, Applications and Social Media
  • Introduction to Marketing Theory
  • Analysing the Media (Elective)
  • Culture and Identity (Elective)
  • French 1 (Elective)
  • German 1 (Elective)
  • Introduction to Advertising (Elective)
  • Spanish 1 (Elective)

Semester 2

  • Business I.T. and Intro to Data Analysis
  • Introduction to Statistics
  • Marketing Technology Landscape
  • The Marketing Communications Industry
  • Trends in Cultures and Societies
  • Active Citizenship (Elective)
  • French 2 (Elective)
  • German 2 (Elective)
  • Media Communications (Elective)
  • Principles of Management (Elective)
  • Spanish 2 (Elective)

Semester 3

  • Behavioural Economics
  • Database Systems
  • Graphic Design
  • International Marketing Applications
  • Marketing Law
  • French 3 (Elective)
  • German 3 (Elective)
  • Human Resource Management (Elective)
  • Media Options (Elective)
  • Spanish (Elective)

Semester 4

  • Data Warehousing and Business Intelligence
  • Fundamentals of Finance & Management Accounting
  • Information Analysis for Decision Making
  • Marketing & Business Development
  • Research Methods
  • French 4 (Elective)
  • German 4 (Elective)
  • Personal Finance (Elective)
  • PR and Media Relations (Elective)
  • Spanish (Elective)

Semester 5

  • Applied Global Digital Marketing
  • Consumer Behaviour
  • Data Analytics and Visualisation
  • Marketing Channel Management
  • Project Management
  • Event Management/IMC 1 (Elective)
  • French 5 (Elective)
  • German Sem 5 (Elective)
  • Sales Management (Elective)
  • Spanish 6 (Elective)

Semester 6

  • Applied Industry Project / Placement
  • Quantitative Methods for Marketing
  • Social Media Marketing and Global PR
  • Web/App Design & Optimisation
  • Event Management/IMC 2 (Elective)
  • French 6 (Elective)
  • German 6 (Elective)
  • Services & Business Marketing (Elective)
  • Spanish 5 (Elective)

2-3 evenings per week part-time over 2 semesters per year. In some semesters, students will be on campus two evenings 6-10pm, while in some it will be three evenings 6-10pm.

Where there is two evenings per week of face to face class, the content will be online/blended for the third evening.

EU Applications now open: Apply Now

Detailed information regarding the application process can be found on the part-time section of our website.

TU Code



Level 7


Bachelor of Arts


3 Years

Course Type


Mode of Study

Part Time

Method of Delivery

Classroom, Online

Commencement Date

September 2023



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€1,825 Year 1
€1,825 Year 2
€2,300 Year 3

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