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Course Title: Bachelor of Arts in Digital Marketing
(Formerly TU103)
A brand new, employment-focused degree, particularly relevant to the needs of Ireland’s fast-expanding technology sector, where ICT employers are growing their business operations. Short course/special purpose awards in digital skills are also available now.
The Department plans to continue to develop its links with this sector, as well as Irish and global business enterprise to create industry-ready, career-focussed graduates that are highly-skilled in the needs of the modern digital enterprise.
Applicants under the age of 23 must have ordinary level Grade O6 or higher in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade O6 or higher is also a requirement to apply for year one of this course.
A mature student must be over 23 years on 1st January of year of application.
All applicants must have competence in spoken and written English.
- Social Media
- Content Creators and Designers
- Community Managers
- Digital Marketers
- Advertising and Communications
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Semester 1 |
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Semester 2 |
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Semester 3 |
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Semester 4 |
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Semester 5 |
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Semester 6 |
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Semester 1
- Understanding Human Behaviour [Mandatory]
- Critical Skills Development [Mandatory]
- Introduction to Digital Marketing [Mandatory]
- Introduction to Information Technologies, Applications and Social Media [Mandatory]
- Introduction to Marketing Theory [Mandatory]
- Introduction to Advertising [Elective]
- Culture and Identity [Elective]
- French 1 [Elective]
- German 1 [Elective]
- Introduction to Media Analysis [Elective]
- Spanish 1 [Elective]
Semester 2
Semester 1
- Graphic Design [Mandatory]
- Behavioural Economics [Mandatory]
- Developing Database Systems [Mandatory]
- Marketing Law [Mandatory]
- International Marketing Applications [Mandatory]
- French 3 [Elective]
- German 3 [Elective]
- Media Options [Elective]
- Human Resource Management [Elective]
- Spanish 4 [Elective]
Semester 2
Semester 1
- Applied Global Digital Marketing [Mandatory]
- Consumer Behaviour [Mandatory]
- Data Analytics and Visualisation [Mandatory]
- Marketing Channel Management [Mandatory]
- Project Management [Mandatory]
- French 5 [Elective]
- German 5 [Elective]
- Event Management/IMC 1 [Elective]
- Sales Management [Elective]
- Spanish 6 [Elective]
Semester 2
- Year 1 & 2: Monday, Tuesday & Wednesday 6pm-10pm.
- Year 3: Monday, Wednesday & Thursday 6pm-10pm.
While all classes are online, occasionally some lectures might be on site, with advance notice given. Exams, if applicable, are in person and during daytime, with advance notice given.
Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.
Applications for this course are now open.
For further information on the application process, please visit How To Apply.
Disclaimer: Course information is intended as a guide to persons seeking admission to the University and shall not be deemed to constitute a contract between TU Dublin and an applicant or any third party. The University reserves the right to amend, change or delete any programme of study, academic regulation or module at any time. The University reserves the right to alter or delete course information and shall not be bound by any errors or omissions and cannot accept liability in respect thereof. TU Dublin reserves the right not to offer any particular course where the number of students enrolling in that course at the beginning of any year is considered to be inadequate to justify the running of the course.