Marketing Management / Bainistíocht Margaíochta

Round one points 2019 - 207

Applications from QQI Level 5 and 6 are welcome. Further details at www.tudublin.ie/qqi

Mature applicants (23+) are welcome. Further details at www.tudublin.ie/mature

This programme will introduce you to consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. In Year 4, you’ll get familiar with subjects such as marketing strategy and planning, brand management, enterprise development and corporate strategy and governance.

The programme also fosters good communication and teamwork, and addresses real issues from the world of marketing. As part of the Events Management module, you’ll organise an event on campus and raise money for a charity of yourchoice. You may elect to take a European language (French, German or Spanish), subject to sufficient demand.

On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.

• Services marketing
• marketing research
• digital marketing
• advertising
• promotion
• event management
• brand management
• customer service
• retail and category management
• personal selling
• starting your own enterprise