This course is offered as part of our Business (General Entry) course which is listed on the CAO as course code TU932. For information how the application process works and the various options available, please visit our overview page.
Course Title: Bachelor of Business (Honours) (allowing later specialisation in International Business or Management or Marketing Management)
Students who complete this programme achieve this award are prepared to gain positions of responsibility in marketing. Students are well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.
Leaving Certificate Requirements
|
Minimum Number of |
|
|---|---|
|
Subjects |
Higher |
|
6 |
2 H5's |
|
Minimum Grade in |
|
|
Maths |
English OR Irish |
|
F2/O6/H7 |
O6/H7 |
QQI/FET Requirements
|
QQI/FET Award Required |
Additional Requirements |
|---|---|
| Any full Level 5 or 6 award | Distinctions in 3 modules required |
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi
Mature Applicants
Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature
English Language Requirements
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.0 overall (or equivalent).
Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.
This course was previously known as TU923.
View Sample Timetable
Graduate Job Titles:
- Manager
- Sales Manager
- Business Development Executive
- Bank Official
- Consultant
- Administrator
- Account Manager
- Marketing Executive
- Marketing Manager
Graduate Employers:
- Bank of Ireland
- PWC
- KPMG
- AIB
- Citi Bank
- Coca Cola
- Penneys
Semester 1
- Business Mathematics 1 [Mandatory]
- Critical Skills Development [Mandatory]
- Financial Accounting for Business Managers 1 [Mandatory]
- Introduction to Information Technologies, Applications and Social Media [Mandatory]
- Introduction to Marketing Theory [Mandatory]
Semester 2
Semester 1
- Understanding Human Behaviour [Mandatory]
- Economics 2 [Mandatory]
- Developing Database Systems [Mandatory]
- Principles of Law [Mandatory]
- International Marketing [Mandatory]
Semester 2
Semester 1
- Applied Global Digital Marketing [Mandatory]
- The Consumer as Individual [Mandatory]
- Global Business [Mandatory]
- Marketing Channel Management [Mandatory]
- Event Management/IMC 1 [Mandatory]
Semester 2
Semester 1
- Corporate Strategy & Governance [Mandatory]
- Corporate Finance [Mandatory]
- Creativity and Innovation [Mandatory]
- Marketing Management [Mandatory]
- Qualitative Research Methods [Mandatory]
- French 7 [Elective]
- German 7 [Elective]
- Management Science [Elective]
- Brand Management [Elective]
- Spanish 7 [Elective]
Semester 2
Semester 7
- Qualitative Research Methods
- Creativity & Innovation
- Marketing Management
- Corporate Finance
- Corporate Strategy & Governance
Electives
- Management Science 1
- Brand Management
- French 7
- German 7
- Spanish 7
Semester 8
- Strategic Business Analytics
- Marketing Practice
- Enterprise Development
- Marketing Strategy
Electives
- Management Science 2
- Contemporary Issues in Marketing
- French 8
- German 8
- Spanish 8
Irish/EU Applicants
Applications from all Irish/EU citizens are made through the Central Applications Office (CAO).
Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.
The standard closing date to apply is February 1st. Late applications will close on May 1st. For restricted courses, the closing date is February 1st. Please see important dates on the CAO website. For a detailed guide on how to apply, please visit our CAO Hub.
International Students (Non-EU)
Applications from international students are welcome for this programme. If you meet any of the following criteria, applications should be made directly to TU Dublin via the “Apply Now – Non-EU” link on each programme webpage.
- You hold Non-EU Nationality, and you live in a Non-EU country.
- You hold EU Nationality, but you have not lived in an EU country for 3 of the last 5 years AND you have not attended 5 years primary/secondary education in an EU country.
- You require a Student Visa to study in Ireland
Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.
For full details on How to Apply, Visa & Immigration Information, Accommodation Information and International Fees, please visit our International Hub.
Application Dates for Non-EU Applicants
Applications for undergraduate courses commencing September 2025 are now closed.
Applications for undergraduate courses commencing in September 2026 will open in November 2025. Applications will close in June 2026.