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Business (General Entry): Marketing Management / Gnó (Iontráil Ghinearálta): Bainistíocht Margaíochta

This course is offered as part of our Business (General Entry) course which is listed on the CAO as course code TU932. For information how the application process works and the various options available, please visit our overview page.

Course Title: Bachelor of Business (Honours) (allowing later specialisation in International Business or Management or Marketing Management)

2023 CAO Points: 211

Leaving Certificate Requirements

Minimum Number of




 2 H5's

Minimum Grade in


English OR Irish



QQI/FET Requirements

QQI/FET Award Required

Additional Requirements

Any full Level 5 or 6 award Distinctions in 3 modules required

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi

Mature Applicants

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.0 overall (or equivalent).

Students who complete this programme achieve this award are prepared to gain positions of responsibility in marketing. Students are well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.

Graduate Job Titles:

  • Manager
  • Sales Manager
  • Business Development Executive
  • Bank Official
  • Consultant
  • Administrator
  • Account Manager
  • Marketing Executive
  • Marketing Manager

Graduate Employers:

  • Bank of Ireland
  • PWC
  • KPMG
  • AIB
  • Google
  • Facebook
  • LinkedIn
  • Citi Bank
  • Coca Cola
  • Penneys

Semester 7

  • Qualitative Research Methods
  • Creativity & Innovation
  • Marketing Management
  • Corporate Finance
  • Corporate Strategy & Governance


  • Management Science 1
  • Brand Management
  • French 7
  • German 7
  • Spanish 7

Semester 8

  • Strategic Business Analytics
  • Marketing Practice
  • Enterprise Development
  • Marketing Strategy


  • Management Science 2
  • Contemporary Issues in Marketing
  • French 8
  • German 8
  • Spanish 8

TU Code

TU932 (MKT)


Level 8


Bachelor of Business (Honours)


4 years

Number of Places




Virtual Tour



EU Fees

Non-EU Fees

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School of Global Business