Student studying in class

Digital Marketing / Teicneolaíochtaí Margaíochta Digití

Course Title: Bachelor of Arts in Digital Marketing

2023 CAO Points: All Qualified Applicants (AQA)

Leaving Certificate Requirements

Minimum Number of





Minimum Grade in


English OR Irish



QQI/FET Requirements

QQI/FET Award Required

Additional Requirements

Any full Level 5 or 6 award None

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at

Mature Applicants

Applications from mature students (23+) are welcome. Further details at

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. 

Course Description

Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.

This employment-focused degree is right up to date, and answers the needs of of Ireland’s vibrant, fast-expanding technology sector. Employers in Dublin’s Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry.

You’ll engage with real clients and acquire practical skills in website design and social media, as well as a thorough understanding of the industry landscape.

Work Placement

In Year 3, a placement will give you the opportunity to apply what you have learned within a professional environment.

Our aim is to produce industry-ready graduates, highly skilled in the needs of modern digital enterprise.

Study Abroad Opportunities

In year 3, semester 2, you have the option to spend a semester at a European University under the Erasmus programe

Graduate Job Titles

  • Digital Marketer
  • Social Media Manager
  • Content Creator
  • Marketing Specialist
  • Data Analyst

Please note, there is no advanced entry to this course.

Students may progress on to TU921, Bachelor of Arts (Honours) in Digital Marketing Technologies

On graduation you may continue to postgraduate study at TU Dublin.

TU Code



Level 7


Bachelor of Arts


3 years

Number of Places




Virtual Tour



EU Fees

Non-EU Fees

Contact Us

School of Marketing and Entrepreneurship

Progression Options

Year 4
On the successful completion of year 3, students may proceed to: TU921 - BA (Hons) Digital Marketing Technologies