Would you like to devise sales promotion programmes or help to organise major sporting, musical and cultural events? In this programme, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.
In Year 1, you’ll be introduced to advertising, event management, PR, and marketing and digital marketing with social media. You’ll learn the fundamentals of analysing media, and explore the mind of the consumer.
In Year 2, you’ll learn how to build effective relationships with the various players. Your IT and data analysis skills will be further developed and you’ll learn design theory and skills to develop effective promotional material.
In Year 3, you’ll organise an event and fundraise for charity, make radio and TV advertisements, learn graphic design, how to build and optimise a website and link it to social media. You’ll also carry out a practical client-based project. You can also choose to complete a semester abroad with one of our Erasmus partner institutions in Europe.
Your final year culminates in the Advertising Portfolio module. It takes place in a simulated agency setting, AdLab. You’ll work in a team, take a brief from a client organisation, design a fully integrated campaign, and present your solutions to the client and a panel of lecturers and industry practitioners. This module will give you excellent networking opportunities, and you’ll have a portfolio of work to show potential employers. Your year’s work will also be presented at the Advertising Showcase at the end of the academic year. You can also participate in a work placement during January in an agency or on the client side. On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.
Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activities, Designing digital marketing and social media campaigns for communicating with customers, Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets, Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications, Completing a master’s degree in a related field.
Critical Skills Development
Introduction to Advertising
Introduction to Information Technologies, Applications and Social Media
Analysing the Media
Introduction to Marketing Theory
MandatoryThe Marketing Communications Industry
Introduction to Statistics
Business I.T. and Intro to Data Analysis
Trends in Cultures and Societies
Culture and Identity
International Marketing Applications
Principles of Law
Data Warehousing and Business Intelligence
Fundamentals of Fin & Mgt Acc
PR and Media Relations
MandatoryThe Consumer as Individual
Qualitative Research Methods
Event Management/IMC 1
Media Production 1
MandatoryMarketing Across Cultures
Web/App Design & Optimisation
Media Production 2
The Consumer in the Socio-Cultural Setting
Quantitative Methods for Marketing
ElectiveEvent Management/IMC 2
Advertising Portfolio Design 1
Communications Planning & Strategy
Advanced Data Analysis and Modelling
Creativity and Innovation