Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this programme, you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations.
Leaving Cert Minimum Number of
Minimum Grade in
English OR Irish
Mature applicants (23+) are welcome. Further details at www.tudublin.ie/mature
In this programme, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.
In Year 1, you’ll be introduced to advertising, marketing and social media marketing. You’ll learn the fundamentals of analysing media, and you'll find out how to explore the mind of the consumer. You'll develop your IT skills and learn how create apps. Industry experts will tell you all about the advertising industry.
In Year 2, you’ll learn all about graphic design and how to use Photoshop. You'll find out about the rapidly changing media landscape and you'll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns.
In Year 3, you’ll organise an event and fundraise for charity and using cameras and software, you'll make your own radio and TV advertisements You'll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project.
Your final year culminates in the year long Advertising Portfolio module. It takes place in a simulated agency setting, our AdLab that is fully equipped with Mac computers. You’ll work in a team, take a brief from a real company, design a fully integrated campaign, and present your solutions that company and your lecturers. This module will give you excellent networking opportunities, and you’ll leae with a portfolio of work to show potential employers. Previous clients have included DSPCA, Vodafone, Concern, Club Orange and Shamrock Rovers. As well as this module, you'll learn about brand management, entrepreneurship, business ethics and marketing management.
- You can also choose to complete a semester abroad in year three with one of our Erasmus partner institutions in Europe.
- You can participate in a work placement during January in an agency or on the client side.
Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activities, Designing digital marketing and social media campaigns for communicating with customers, Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets, Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications, Completing a master’s degree in a related field.
- Gradute Job Titles
Media Sales Executive
Junior Art Director
- Graduate Employers
Rothco (part of Accenture Interactive)
Critical Skills Development
Introduction to Advertising
Introduction to Information Technologies, Applications and Social Media
Analysing the Media
Introduction to Marketing Theory
MandatoryThe Marketing Communications Industry
Introduction to Statistics
Business I.T. and Intro to Data Analysis
Trends in Cultures and Societies
Culture and Identity
International Marketing Applications
Principles of Law
Data Warehousing and Business Intelligence
Fundamentals of Fin & Mgt Acc
PR and Media Relations
MandatoryThe Consumer as Individual
Qualitative Research Methods
Event Management/IMC 1
Media Production 1
MandatoryMarketing Across Cultures
Web/App Design & Optimisation
Media Production 2
The Consumer in the Socio-Cultural Setting
Quantitative Methods for Marketing
ElectiveEvent Management/IMC 2
Advertising Portfolio Design 1
Communications Planning & Strategy
Advanced Data Analysis and Modelling
Creativity and Innovation