Student working on computer

Advertising & Marketing Communications / Fógraíocht agus Cumarsáid Mhargaíochta

Course Title: Bachelor of Arts (Honours) in Advertising and Marketing Communications 

2022 CAO Points: 209

Leaving Certificate Requirements:

Leaving Cert Minimum Number of  

Subjects

Higher

6

2 H5

Minimum Grade in

Maths

English OR Irish

F2/O6/H7

O6/H7

QQI/FET Requirements:

QQI/FET Award Required

Additional Requirements

Any full Level 5 or 6 award Distinctions in 3 modules required

Further details at www.tudublin.ie/qqi

Mature Applicants:

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this course, you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations.

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In this course, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.

In Year 1, you’ll be introduced to advertising, marketing and social media marketing. You’ll learn the fundamentals of analysing media, and you'll find out how to explore the mind of the consumer. You'll develop your IT skills and learn how create apps. Industry experts will tell you all about the advertising industry.

In Year 2, you’ll learn all about graphic design and how to use Photoshop. You'll find out about the rapidly changing media landscape and you'll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns.

In Year 3, you’ll organise an event and fundraise for charity and using cameras and software, you'll make your own radio and TV advertisements You'll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project.

Your final year culminates in the year long Advertising Portfolio module. It takes place in a simulated agency setting, our AdLab that is fully equipped with Mac computers. You’ll work in a team, take a brief from a real company, design a fully integrated campaign, and present your solutions that company and your lecturers. This module will give you excellent networking opportunities, and you’ll leae with a portfolio of work to show potential employers. Previous clients have included DSPCA, Vodafone, Concern, Club Orange and Shamrock Rovers. As well as this module, you'll learn about brand management, entrepreneurship, business ethics and marketing management. 

  • You can also choose to complete a semester abroad in year three with one of our Erasmus partner institutions in Europe.

  • You can participate in a work placement during January in an agency or on the client side. 

Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activities, Designing digital marketing and social media campaigns for communicating with customers,  Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets, Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications, Completing a master’s degree in a related field.

 

  • Gradute Job Titles
    Account Executive
    Marketing Executive
    Media Sales Executive
    Media Planner
    Community Manager
    Junior Copywriter
    Junior Art Director
  • Graduate Employers
    Kinetic WW
    Wavemaker
    Rothco (part of Accenture Interactive)
    KBC Bank
    Salesforce
    Virgin Media

Semester 1

  • Introduction to Advertising
  • Critical Skills Development
  • European Studies
  • Introduction to Information Technologies, Applications and Social Media
  • Analysing the Media
  • Introduction to Marketing Theory

Semester 2

  • The Marketing Communications Industry
  • Behavioural Studies
  • Media Communications
  • Trends in Cultures and Societies
  • Business Information Technology and Introduction to Data Analysis
  • Introduction to Statistics

Semester 3

  • Culture and Identity
  • Design Studies
  • Developing Database Systems
  • Principles of Law
  • Media Options
  • International Marketing Applications

Semester 4

  • Fundamentals of Financial and Management Accounting
  • Advertising Law
  • Data Warehousing and Business Intelligence Systems
  • Graphic Design
  • PR and Media Relations
  • Research Methods

Semester 5

  • The Consumer as Individual
  • Global Business
  • Interactive Marketing
  • Event Management/IMC 1
  • Media Production 1
  • Qualitative Research Methods

*Some modules are elective

Semester 6

  • The Consumer in the Socio-Cultural Setting
  • Marketing Across Cultures
  • Event Management/IMC 2 (Elective)
  • Industry Project (Elective)
  • Quantitative Methods for Marketing and Advertising
  • Media Production 2
  • Web/App Design & Optimisation

Semester 7

  • Communications Planning & Strategy
  • Advertising Portfolio Design 1
  • Advanced Data Analysis and Modelling
  • Creativity and Innovation
  • Marketing Management

Semester 8

  • Advertising Portfolio Design 2
  • Small Business Management & Entrepreneurship
  • Business Ethics
  • Financial Management
  • Brand Management
TU Code

TU919

Level

Level 8

Award

Bachelor of Arts (Honours)

Duration

4 years

Number of Places

50

Location

Tallaght

Fees

EU Fees

Non-EU Fees

Contact Us

Adrian Payne - Head of Advertising & Communications

Contact Us

Dr. Patricia Medcalf - Course Coordinator