Student studying in class

Digital Marketing Technologies / Teicneolaíochtaí Margaíochta Digití

Course Title: Bachelor of Arts (Hons) in Digital Marketing Technologies

2022 CAO Points: 227

Leaving Certificate Requirements:

Minimum Number of

Subjects

Higher

6

2 H5

Minimum Grade in

Maths

English OR Irish

F2/O6/H7

O6/H7

QQI/FET Requirements:

QQI/FET Award Required

Additional Requirements

Any full Level 5 or 6 award A distinction in 3 modules is required

Further details at www.tudublin.ie/qqi

Mature Applicants:

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.

This employment-focused degree is right up to date, and answers the needs of of Ireland’s vibrant, fast-expanding technology sector. Employers in Dublin’s Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry.

You’ll engage with real clients and acquire practical skills in website design and social media, as well as a thorough understanding of the industry landscape. In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures. In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign.

Our aim is to produce industry-ready graduates, highly skilled in the needs of modern digital enterprise.

  • In Year 3, Semester 2, you have the option to spend a semester at a European University under the Erasmus programe.
  • In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures. In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign.

  • Digital Marketer
  • Social Media Manager
  • Content Creators
  • Marketing Specialists
  • Data Analytics

* Some modules are elective

Semester 1

  • Behavioural Studies
  • Critical Skills Development
  • Introduction to Digital Marketing
  • Introduction to Information Technologies, Applications and Social Media
  • Introduction to Marketing Theory
  • Analysing the Media (Elective)
  • Culture and Identity (Elective)
  • French 1 (Elective)
  • German 1 (Elective)
  • Introduction to Advertising (Elective)
  • Spanish 1 (Elective)

Semester 2

  • Business I.T. and Intro to Data Analysis
  • Introduction to Statistics
  • Marketing Technology Landscape
  • The Marketing Communications Industry
  • Trends in Cultures and Societies
  • Active Citizenship (Elective)
  • French 2 (Elective)
  • German 2 (Elective)
  • Media Communications (Elective)
  • Principles of Management (Elective)
  • Spanish 2 (Elective)

* Some modules are elective

Semester 3

  • Behavioural Economics
  • Database Systems
  • Graphic Design
  • International Marketing Applications
  • Marketing Law
  • French 3 (Elective)
  • German 3 (Elective)
  • Human Resource Management (Elective)
  • Media Options (Elective)
  • Spanish (Elective)

Semester 4

  • Data Warehousing and Business Intelligence
  • Fundamentals of Fin & Mgt Acc
  • Information Analysis for Decision Making
  • Mkt & Business Development
  • Research Methods
  • French 4 (Elective)
  • German 4 (Elective)
  • Personal Finance (Elective)
  • PR and Media Relations (Elective)
  • Spanish (Elective)

* Some modules are elective

Semester 5

  • Applied Global Digital Marketing
  • Consumer Behaviour
  • Data Analytics and Visualisation
  • Marketing Channel Management
  • Project Management
  • Event Management/IMC 1 (Elective)
  • French 5 (Elective)
  • German Sem 5 (Elective)
  • Sales Management (Elective)
  • Spanish 6 (Elective)

Semester 6

  • Applied Industry Project/Placement
  • Quantitative Methods for Marketing
  • Social Media Marketing and Global PR
  • Web/App Design & Optimisation
  • Event Management/IMC 2 (Elective)
  • French 6 (Elective)
  • German 6 (Elective)
  • Services & Business Marketing (Elective)
  • Spanish 5 (Elective)

* Some modules are elective

Semester 7

  • Communications Planning & Strategy (Elective)
  • Corporate Strategy & Governance (Elective)
  • Global Business (Elective)
  • Digital Content Design and Development
  • French 7 (Elective)
  • German 7 (Elective)
  • Advanced Data Analysis and Modelling
  • Creativity and Innovation
  • Marketing Management
  • E-Commerce & Strategic Marketing Technologies
  • Spanish 7 (Elective)

Semester 8

  • Capstone Work Placement - Preparatory Module
  • Capstone Work Placement

On graduation you may continue to postgraduate study at TU Dublin.

TU Code

TU921

Level

Level 8

Award

Bachelor of Arts (Honours)

Duration

4 years

Number of Places

50

Location

Tallaght

Fees

EU Fees

Non-EU Fees

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