Digital Marketing Technologies / Teicneolaíochtaí Margaíochta Digití

Programme title: Bachelor of Arts (Hons) in Digital Marketing Technologies

* 2020 CAO Points 212

Minimum Number of

Subjects

Higher

6

2 H5

Minimum Grade in

Maths

English OR Irish

F2/O6/H7

O6/H7


Mature applicants
 (23+) are welcome. Further details at www.tudublin.ie/mature

Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This programme integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.

This employment-focused degree is right up to date, and answers the needs of of Ireland’s vibrant, fast-expanding technology sector. Employers in Dublin’s Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry.

You’ll engage with real clients and acquire practical skills in website design and social media, as well as a thorough understanding of the industry landscape. In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures. In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign.

Our aim is to produce industry-ready graduates, highly skilled in the needs of modern digital enterprise.

  • In Year 3, Semester 2, you have the option to spend a semester at a European University under the Erasmus programe.
  • In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures. In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign.
  • Digital Marketer
  • Social Media Manager
  • Content Creators
  • Marketing Specialists
  • Data Analytics

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  • On graduation you may continue to postgraduate study at TU Dublin
TU Code

TU921

Level

Level 8

Award

Bachelor of Arts (Honours)

Duration

4 years

Number of Places

50

Location

Tallaght

Fees

EU Fees

Non-EU Fees

Contact Us

School of Business

Contact Us

School of Business