Digital Marketing / Margaíocht Dhigiteach

2020 CAO Points: 220

Minimum Number of





Minimum Grade in


English OR Irish

O6/H7/F2 or higher


Applications from QQI Level 5 and 6 are welcome. Further details at

Mature applicants (23+) are welcome. Further details at

Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising. 

Subjects include Digital Media for Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research.

Work Placement: There’s an optional 15-week work placement in Year 3, Semester 1.

Further Study: On successful completion you’ll be eligible to progress on to the final year of the Bachelor of Arts (Honours) in Digital Marketing.

IT Requirements: Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.) 

Please search for the TU Dublin offer on the HEA website

  • Social Media and PR Executives
  • Marketing Assistants
  • Event Administrators
  • Assistant Brand Managers
  • eCommerce Executives
  • Digital Marketer

Semester 1:

  • Introduction to Digital Marketing
  • Fundamentals of Marketing 1
  • Modern Management
  • Skills for Success in Higher Education
  • Digital Media for Marketing

Semester 2:

  • Exploring Web Design
  • Social Media for Business
  • Fundamentals of Marketing 2
  • Introduction to Writing for Marketing


  • Applied Media Studies for Business
  • Universal Design
  • Skills for Problem Solving
  • Personal Development
  • Digital Enterprise
  • Start Your Own Business
  • Marketing Information Management

You must select one elective.

Semester 1:

  • Web Authoring
  • Statistics for Marketing Purposes
  • Law And the Regulatory Environment
  • Digital Technologies
  • Advertising & Communications


  • Human Resource Management 1
  • Visual Design Fundamentals


Semester 2:

  • Financial Planning
  • Public Relations
  • Online Advertising
  • Databases for Marketing
  • Consumer Behaviour


  • Sustainable Business Practice
  • Social Psychology

Semester 1:

  • Placement
  • Multichannel Services Marketing Management
  • Brand Management

Group Electives:

  • Professional Project *
  • Global Business Environment * 
  • Creativity, Innovation & Entrepreneurship *

* Learners that cannot undertake work placement will take the three group electives


Semester 2:

  • Market Research: Quantitative Methods
  • Market Research: Qualitative Methods
  • Marketing Management
  • Effective Writing for Marketing
  • Online Selling and Sales Management


  • Electronic Business
  • Enterprise Development

I chose this course because of the many job opportunities that exist in the area of Digital Marketing. I would like a career in event management and I have an interest in using Social Media content to promote events. There are many continuous assessments on the course with only a few written exams each semester; it also has a lot of practical elements.

- Emma Kelly, Digital Marketing

TU Code



Level 7


Bachelor of Arts


3 years

Number of Places





EU Fees

Non-EU Fees

Contact Us

Marketing Department