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Digital MarketingMargaíocht Dhigiteach

Course Title: Bachelor of Arts in Digital Marketing

Leaving Certificate Requirements

Minimum Number of





Minimum Grade in


English OR Irish

O6/H7/F2 or higher


QQI/FET Requirements

QQI/FET Award Required

Additional Requirements

Any full Level 5 or 6 award None

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi

Mature Applicants

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. 

Course Description

Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising. 

Subjects include Digital Media for Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research.

Work Placement 

There’s an optional 15-week work placement in Year 3, Semester 1.

IT Requirements

Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.) 

Please search for the TU Dublin offer on the HEA website www.heanet.ie/store

  • Social Media and PR Executives
  • Marketing Assistants
  • Event Administrators
  • Assistant Brand Managers
  • eCommerce Executives
  • Digital Marketer

Please note, there is no advanced entry to this course.

On successful completion you’ll be eligible to progress on to the final year of the Bachelor of Arts (Honours) in Digital Marketing.

TU Code


CAO Point Range 2023



Level 7


Bachelor of Arts


3 years

Number of Places




Virtual Tour



EU Fees

Non-EU Fees

Contact Us

School of Marketing and Entrepreneurship

Progression Options

Year 1
Bachelor of Arts in Digital Marketing (Level 7)
Year 2
Bachelor of Arts in Digital Marketing (Level 7)
Year 3
Bachelor of Arts in Digital Marketing (Level 7)
Year 4
Progress to year 4 of Bachelor of Arts (Honours) in Digital Marketing