Digital MarketingMargaíocht Dhigiteach

Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs.

Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. 

Subjects include Digital Media for Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research.

Work Placement 

There’s an optional 15-week work placement in Year 3, Semester 1.

IT Requirements

Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.) 

Please search for the TU Dublin offer on the HEA website www.heanet.ie/store

Leaving Certificate Requirements

QQI/FET Requirements

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi

Mature Applicants

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.

Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.

View Sample Timetable

• Social Media and PR Executives
• Marketing Assistants
• Event Administrators
• Assistant Brand Managers
• eCommerce Executives
• Digital Marketer

Irish/EU Applicants

Applications from all Irish/EU citizens are made through the Central Applications Office (CAO).

Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.

The standard closing date to apply is February 1st. Late applications will close on May 1st. For restricted courses, the closing date is February 1st. Please see important dates on the CAO website. For a detailed guide on how to apply, please visit our CAO Hub.

International Students (Non-EU) 

Applications from international students are welcome for this programme. If you meet any of the following criteria, applications should be made directly to TU Dublin via the “Apply Now – Non-EU” link on each programme webpage.

• You hold Non-EU Nationality, and you live in a Non-EU country.
• You hold EU Nationality, but you have not lived in an EU country for 3 of the last 5 years AND you have not attended 5 years primary/secondary education in an EU country.
• You require a Student Visa to study in Ireland

Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.

For full details on How to Apply, Visa & Immigration Information, Accommodation Information and International Fees, please visit our International Hub.

Application Dates for Non-EU Applicants

Applications for undergraduate courses commencing September 2025 are now closed.

Applications for undergraduate courses commencing in September 2026 will open in November 2025. Applications will close in June 2026.

Please note, there is no advanced entry to this course.

On successful completion you’ll be eligible to progress on to the final year of the Bachelor of Arts (Honours) in Digital Marketing.