Digital Marketing / Margaíocht Dhigiteach

2020 CAO Points: 270

Minimum Number of

Subjects

Higher

6

2H5s

Minimum Grade in

Maths

English OR Irish

O6/H7/F2 or higher

O6/H7

Applications from QQI Level 5 and 6 are welcome. Further details at www.tudublin.ie/qqi

Mature applicants (23+) are welcome. Further details at www.tudublin.ie/mature

Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend?

Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.

Subjects include Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research. In Year 4, you’ll study subjects such as Business Intelligence, Market Dynamics and Consumer Journey Mapping, and can specialise in areas such as project management, strategic management, international selling and sales, business strategy and marketing consultancy.

Work Placement: There’s an optional 15-week work placement in Year 3, Semester 1.

Postgraduate Study: On graduation, you may continue to postgraduate study at TU Dublin or elsewhere.

IT Requirements: Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.) 

Please search for the TU Dublin offer on the HEA website www.heanet.ie/store

  • PR Account Managers
  • Advertising Account Managers
  • Brand Managers
  • Social Media Managers
  • Campaign Planners
  • Event Managers
  • SEO Specialists
  • CRM Managers

Semester 1:

  • Introduction to Digital Marketing
  • Fundamentals of Marketing 1
  • Modern Management
  • Skills for Success in Higher Education
  • Digital Media for Marketing

Semester 2

  • Exploring Web Design
  • Social Media for Business
  • Fundamentals of Marketing 2
  • Introduction to Writing for Marketing

Electives:

  • Marketing Information Management
  • Applied Media Studies for Business
  • Universal Design
  • Skills for Problem Solving
  • Personal Development
  • Digital Enterprise
  • Start Your Own Business

You must select one elective.

Semester 1:

  • Web Authoring
  • Statistics for Marketing Purposes
  • Law And the Regulatory Environment
  • Digital Technologies
  • Advertising & Communications

Electives:

  • Human Resource Management 1
  • Visual Design Fundamentals

 

Semester 2:

  • Financial Planning
  • Public Relations
  • Online Advertising
  • Databases for Marketing
  • Consumer Behaviour


Electives:

  • Sustainable Business Practice
  • Social Psychology

Semester 1:

  • Placement
  • Multichannel Services Marketing Management
  • Brand Management

Electives:

  • Professional Project *
  • Global Business Environment *
  • Creativity, Innovation & Entrepreneurship *

    *Learners that cannot undertake work placement will take the three group electives (GE) namely DMKT H3019, BSST H3015 and BSST H3039

Semester 2:

  • Market Research: Quantitative Methods
  • Market research: Qualitative Methods
  • Marketing Management
  • Effective Writing for Marketing
  • Online Selling and Sales Management

Electives:

  • Electronic Business
  • Enterprise Development

Semester 1:

  • Business Intelligence
  • Market Dynamics: Assessment & Analysis
  • Marketing Strategy 1
  • Marketing Ethics & Society
  • Strategic Marketing Technologies


Electives:

  • Project Management
  • Strategic Management 1
  • International Selling & Sales
  • Cross Cultural Management
  • Marketing Consultancy Project 1

 

Semester 2:

  • Data Mining
  • Consumer Journey Mapping & Service Design
  • Marketing Strategy 2
  • Information for Decision Making


Electives:

  • Global Marketing
  • Supply Chain Management
  • Strategic Management 2
  • Business Strategy
  • Marketing Consultancy Project: Phase 2

 

 

I chose this course because of the many job opportunities that exist in the area of Digital Marketing. I would like a career in event management and I have an interest in using Social Media content to promote events. There are many continuous assessments on the course with only a few written exams each semester; it also has a lot of practical elements.

- Emma Kelly, Digital Marketing

TU Code

TU920

Level

Level 8

Award

Bachelor of Arts (Honours)

Duration

4 years

Number of Places

20

Location

Blanchardstown

Fees

EU Fees

Non-EU Fees

Contact Us

Marketing Department