Course Title: Bachelor of Arts (Honours) in Digital Marketing
2023 CAO Points: 280
Leaving Certificate Requirements
Minimum Number of |
|
---|---|
Subjects |
Higher |
6 |
2 H5's |
Minimum Grade in |
|
Maths |
English OR Irish |
O6/H7/F2 or higher |
O6/H7 |
QQI/FET Requirements
QQI/FET Award Required |
Additional Requirements |
---|---|
Any full Level 5 or 6 award | A distinction in 3 modules is required |
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi
Mature Applicants
Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature
English Language Requirements
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.0 overall (or equivalent).
Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.
Subjects include Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research. In Year 4, you’ll study subjects such as Business Intelligence, Market Dynamics and Consumer Journey Mapping, and can specialise in areas such as project management, strategic management, international selling and sales, business strategy and marketing consultancy.
Work Placement
There’s an optional 15-week work placement in Year 3, Semester 1.
IT Requirements
Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.)
Please search for the TU Dublin offer on the HEA website www.heanet.ie/store
- PR Account Managers
- Advertising Account Managers
- Brand Managers
- Social Media Managers
- Campaign Planners
- Event Managers
- SEO Specialists
- CRM Managers
- Exploring Web Design [Mandatory]
- Skills for Success in Higher Education [Mandatory]
- Introduction to Digital Marketing [Mandatory]
- Fundamentals of Marketing 1 [Mandatory]
- Modern Management [Mandatory]
- Social Media for Business [Mandatory]
- Fundamentals of Marketing 2 [Mandatory]
- Digital Media for Marketing [Mandatory]
- Introduction to Writing for Marketing [Mandatory]
- Statistics for Marketing Purposes [Mandatory]
- Consumer Behaviour [Mandatory]
- Web Authoring [Mandatory]
- Law & the Regulatory Environment [Mandatory]
- Online Advertising [Mandatory]
- Public Relations [Mandatory]
- Advertising & Communications [Mandatory]
- Digital Technologies [Mandatory]
- Databases for Marketing [Mandatory]
- Financial Planning [Mandatory]
- Placement [Mandatory]
- Multichannel Services Marketing Management [Mandatory]
- Brand Management [Mandatory]
- Market Research: Quantitative Methods [Mandatory]
- Market Research: Qualitative Methods [Mandatory]
- Marketing Management [Mandatory]
- Effective Writing for Marketing [Mandatory]
- Online Selling & Sales Management [Mandatory]
- Business Intelligence [Mandatory]
- Market Dynamics: Assessment & Analysis [Mandatory]
- Marketing Strategy 1 [Mandatory]
- Data Mining [Mandatory]
- Consumer Journey Mapping and Service Design [Mandatory]
- Marketing Strategy 2 [Mandatory]
- Marketing, Ethics & Society [Mandatory]
- Information for Decision Making [Mandatory]
- Strategic Marketing Technologies [Mandatory]
- Business Strategy [Elective]
- Strategic Management 1 [Elective]
- Project Management [Elective]
- Strategic Management 2 [Elective]
- Supply Chain Management [Elective]
- Global Marketing [Elective]
- Marketing Consultancy Project - Phase 1 [Elective]
- Marketing Consultancy Project: Phase 2 [Elective]
- International Selling and Sales [Elective]
- Cross Cultural Management [Elective]
Please note, there is no advanced entry to this course.
On graduation, you may continue to postgraduate study at TU Dublin or elsewhere.